Feb
21

Underpin Your Marketing Strategy with Account Based Intelligence

Created by SRIKANTH SRINIVASAN on Feb 9, 2017

Tuesday, February 21, 2017 at NASSCOM, Plot 7 to 10, Sector 126 Noida 201303 (Opp to Amity University)

Starts at 2:30 PM · Ends at 5:00 PM, IST (Asia/Calcutta)

  • SRIKANTH SRINIVASAN

Underpin Your Marketing Strategy with Account Based Intelligence

The digital revolution has changed the relationship between B2B vendors and buyers drastically. Research suggests that today almost 57% of a buyer's buying journey is already over by the time vendors come to play. This has put extra onus on marketers to engage with buyers at an early stage in buyers’ life cycle. Moreover, the number of stakeholders involved in a purchase decision has increased, making it imperative for marketing to apply an account based approach and map key decision makers within targeted accounts and reach out to them with personalised communication.

At this forum, NASSCOM will bring together experts in the Marketing Technology domain, to discuss how the vendor-buyer dynamics have changed over the years, and how Account Based Marketing (ABM) strategy and intelligence can enable marketing to boost the sales pipeline with better quality leads.

Key takeaways of the Session :

  • Dig into the mindset of Buyer 2.0
  • Understand the evolving roles and responsibilities of new age marketers
  • Explore ABM beyond the buzz – a strategic imperative for sustained business growth
  • Learn how to apply ABM approach across different stages of the buying cycle

To know more on this and understand how organizations can leverage Account Based Marketing to connect faster and better with their customers, NASSCOM brings to you an exclusive session on “Underpin Your Marketing Strategy with Account Based Intelligence”.

To Regisgter for this session, please visit http://bit.ly/2ln9Wmv or click on Sales & Marketing Session on Underpin Your Marketing Strategy with Account Based Intelligence

Look forward to your presence.

Warm Regards,

Leenika Khattar

NASSCOM North

Also follow us Twitter @mksalesnasscom

 

  Programme

Time

Program Agenda

2:30pm – 3:00pm

Registrations

3:00pm – 3:10pm

Welcome Note by NASSCOM

3:10pm – 3:40pm

Keynote Address by Umberto Milletti, CEO, InsideView Inc

3:40pm – 4:40pm

Panel Discussion on Account Based Marketing to be Moderated by Umberto Milletti, CEO, InsideView Inc

Panellists –

Anand Ramakrishnan, Head – Content & Digital Marketing, HCL Technologies

Arun Sharma, Sales Director and Client Partner, Fiserv

Anil Gupta, MD and CEO ,NEC Technologies India Ltd

Mandeep Manjit Khaira, Head of Sales & Marketing, Eicher Engineering Solutions

4:40pm – 5:00pm

Q & A

5:00pm onwards

Networking over Hi-Tea

NASSCOM, Plot 7 to 10, Sector 126 Noida 201303 (Opp to Amity University)

NASSCOM Noida India