Strategizing Go-to-Market

Created by Vibhor Bansal on Apr 11, 2017

Friday, April 21, 2017 at Hughes Systique, D-24 Infocity II, Phase 2, Info Technology Park, Sector 33, Gurugram, Haryana 122001

Starts at 2:00 PM · Ends at 5:00 PM, IST (Asia/Calcutta)

  • Vibhor Bansal

We all know this from management books – Go-to-Market or GTM strategy is the plan of an organization, utilizing all of their resources - internal and external, to deliver their unique value proposition to customers and achieve competitive advantage. And, the end goal of a GTM strategy is to enhance the overall customer experience.


Burning questions are:

  • How to derive a good GTM strategy for your products?
  • How have the successful marketers been able to achieve what is desired for growth of business?
  • What are prevailing practices that has helped new age entrepreneurs in achieving their business goals?
  • Where can we collaboratively pick up some of the best practitioners’ minds to drive our custom GTM strategies?
  • Ways to deal with challenges faced in implementing a strategies in place.


Here you go!


NASSCOM brings the brainstorming session with founders/entrepreneurs and heads of marketing to come up with great ideas of deriving and implementing effective GTM strategies.


Come up with open minds and you will take away some useful answers to these questions…


Who should attend:

  • CEOs/ Founders
  • Head of Marketing (CMO/VP/Director) Marketing
  • Chief Product Officer


Registration Details:

Prior Registration is mandatory. Click here to register: NASSCOM Product Session- Go to Market- Marketing Strategies




02:00 – 02:30 PM

Registration and Meet-n-Greet

02:30 – 02:35 PM



Mr Vinod Sood, MD, Hughes Systique

02:35 – 02:55 PM

Keynote address by

Jagdish Mitra, Chief Strategy & Marketing Officer, TechMahindra

02:55 – 03:35 PM

A panel discussion on

Best Practices of Strategizing Go-to-Market

  • Jagdish Mitra, TechMahindra
  • Rajeev Saraf, CEO, Lepton Software Export & Research Pvt Ltd
  • Piyush Madan,Director & VP - Business Solutions, Vinculum Solutions Pvt Ltd

Moderated by

  • Mr Sumeet Kapoor, Founder & CEO, Employwise

03:35 – 04:35 PM

Un-Conference session

Open discussion on GTM Strategies

04:35 – 05:00 PM


Hughes Systique, D-24 Infocity II, Phase 2, Info Technology Park, Sector 33, Gurugram, Haryana 122001