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10:00 am

NASSCOM INTERNATIONAL SME CONCLAVE 2020

May 7 to 8 @ 10:00 am to 5:00 pm
Grand Hyatt, Kochi Bolgatty, Grand Hyatt, Kochi Bolgatty + Google Map

New Age Innovations That Will Revolutionize Global SME (Come, Witness Tomorrow) OVERVIEW "The future is already here- it’s just not evenly distributed." - William Gibson NASSCOM is the apex body for the 154-billion-dollar IT-BPM industry in India that has made a phenomenal contribution to the country's GDP, exports, employment, infrastructure and global visibility. As we are gradually heading towards digital revolution, in this conclave, we put our focus on the acceptance of the latest innovations and how they can uplift the face of our future with their wondrous fruits. At the NISC our intention will be setting up a thriving environ for all the participants, visitors, delegators and attendees to team up and work together for the much-required upgrade of the SME sector on the global scale

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2:30 pm

Selling To The New Buyer

May 7 @ 2:30 pm to 3:30 pm
Online, Online + Google Map

We are in a Buyer First World. The information asymmetry that helped selling in the industrial era has been turned 180 degrees by the Internet and now the Buyer is more informed than he ever was. This has resulted in the shift of initiative in the value-transaction process (that we one-sidedly brand selling) from the supply side to the demand side. This is riding on 3 core changes - 1. Interruption based transactions are not working any more 2. We are in a permission economy 3. Surreptitious tracking and data gathering without customers explicit permission, that is the hallmark of the technology and data driven sales process is coming to an end. GDPR and CCPA are the first salvos. Customer pushback is a bigger phenomena which is seeing a ground swell. The new Buyer driven era is also the era of Ethical Analytics How do we sell to this new buyer? You need to "Make Buying Easy!" Recordings of the past webinars are available on YouTube https://www.youtube.com/playlist?list=PLM06uCiI9yR4ZET7i9DBTjoF8SwxzIlR5 SPEAKER SUBHANJAN SARKAR Founder,PitchLink VIEW PROFILE The session is free to attend. However, prior registration is mandatory.CLICK HERE  to register.

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