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Top 5 Ways To Start Your Affiliate Marketing Within Budget
Top 5 Ways To Start Your Affiliate Marketing Within Budget

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The real challenge in every business lies in promoting your products and services to needy consumers. Entrepreneurs have been using various digital methods, such as social media advertising, search engine optimization, keyword research on search engines, and so on, to identify their target audience. Nevertheless, affiliate strategy is one of the most popular modern methods. If you are considering adopting it for your business, you may work with the best digital marketing partner agency in India to set up your affiliate program.

Affiliate Marketing: What Does It Mean?

Affiliate marketing is a strategy that employs interested people to promote your products on websites, emails, and social media platforms by using an affiliate link that you provide to them. The link directs their online traffic toward the affiliate website; that is yours. Every time a consumer clicks the link and makes a purchase, you pay the affiliate marketer a commission. An affiliate link is unique to each affiliate marketer, making it quite easy to track the source of the respective affiliate sales and distribute affiliate income.

Reasons To Start Affiliate Marketing

Among the various marketing strategies entrepreneurs use, affiliate business is one of the most effective yet safe bets. As per statistics, 81 percent of businesses in 2021 used affiliate marketing, so it's time for you to adopt this business model if you still need to. The reasons for its popularity are listed below.

Low investment

Thankfully, affiliate marketing efforts do not cost you a fortune. Websites like ShareASale, Refersion, Affise, and much more help you set up a strong affiliate platform for your business. Your affiliate partner takes up the task of promoting your products, thereby generating traffic to affiliate landing pages. You could be free of the worry of investing in affiliate campaigns.

High return on investment

While every advertising model involves a huge marketing budget for accommodating software tools, promotional campaigns, and so on, with no guaranteed conversions, affiliate marketing saves you the upfront investment costs. Some businesses make a single payment for every lead generated or sale made through an affiliate click. For instance, the Shopify affiliate program gives a default payout of $150 per item. The same conversion could be recurring when the customer returns, with no additional payments to the affiliate. Hence, there is a possibility that large revenue is generated for a small commission paid once to an affiliate.

Low risk

Most successful affiliate marketers adhere to this strategy because of the low risk involved. You pay a commission to the affiliate partner only after their referral becomes a purchase. Your only effort is in choosing the affiliate partners; hence, there is the least risk involved.

Top 5 Ways to Start Affiliate Marketing For Your Business

Here are some methods by which you could implement your affiliate marketing program.

Promoting through social media influencers

An easy way to kickstart your affiliate marketing work is to team up with popular social media influencers with a large following on Instagram, Facebook, Youtube channels, or a social media account. These people post valuable content about their chosen niche through which they win the trust of a massive audience.

Affiliate products that the influencers promote through their channels will likely end up in a sale. By creating high-quality content in the form of a blog post, video, or Instagram reel that ranks well in search engine results and adding affiliate links, these people can generate many sales. Even a blog post with genuine online reviews of affiliate content can draw potential customers to sales pages and generate affiliate revenue.

Targeting coupon sites

Plenty of coupon websites are a unique selling point for targeted customers. Many eCommerce platforms and online services like web hosting have coupon websites working as their affiliates. Customers always look for discount coupons for their purchases, and a fraction of those who visit the coupon sites purchase on the affiliate site.

Email marketing

Email marketing is one of the oldest marketing strategies aimed at a targeted audience. Placing your company's affiliate links in promotional emails could be a good way to attempt conversions.

Partnering with other brands

A good affiliate marketing strategy leads to a successful affiliate marketing business. One of the best ways to do it is to partner with other brands. For instance, many users are keen to sign up for Amazon's affiliate program and find it easy to promote products featured on Amazon to make money online. By selling a few of your products on an online store like Amazon, you tend to lead the customers to more products of your brand, which feature on your business website. Another example is the partnership between Spotify and Starbucks which enabled a wider platform for consumers of both brands to come together in affiliate marketing.

Using native ads

Ads that are relevant to the content your website features and look like part of the same content are called native ads. These ads contain affiliate links that take the customer to the affiliate landing page. As the ads are visually appealing, they are very effective in drawing traffic from your website to your affiliate websites and leading to conversions.

 


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PRASHANTHI KOLLURU
Founder & CEO

Experienced Founder with a demonstrated history of working in the marketing and advertising industry. Steered her way successfully through SaaS product development and marketing. Author - "Are You The Next CEO?" - A book for an aspiring entrepreneur. Lays out detailed steps to be taken to become an entrepreneur and how to become successful. Comes with a rare skillset of understanding technology and the target markets. Clearly defines the target audience through comprehensive analysis of psychographics and demographics of the target market. Works with an "end objective" in mind. Made significant contribution in designing marketing strategies for SaaS products and e-commerce platforms. Forte lies in understanding the SaaS products, proposing B2B Marketing strategies, and market positioning of SaaS products. Have worked with Multinational companies and successfully positioned them in the market.

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