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Industry Trends

MarTech : An Overview

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Martech ascends from the combination of the terms “marketing” and “technology” which refers to all software, initiatives, efforts and tech tools used to help companies achieve their marketing goals and objectives. The difficult and time consuming tasks are automated through martech by the marketers. Marketing processes, data collection and analyzing, and engaging with the target audience are done by Martech tools. Since digital is technologically-based, therefore virtually anyone involved with digital marketing or any marketing tracked with digital systems is dealing with martech. MarTech Stack: The suite of tools a company leverages for marketing processes. There are many tools most and technologies in the MarTech Stack but the most important tools and technologies in th...

LEARN EVERYTHING YOU NEED TO KNOW ABOUT THE INTENT BASED NETWORKING (IBN)

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Networks are at the heart of unstoppable evolution to the digital economy. Everything that we need is just one click away. With the advancement in the Internet of Things, the meaning of inter-connectivity takes a whole new level. How does Intent-based Networking (IBN) work? How we are always connected? Let us begin by emphasizing the fact that defining, configuring, managing and monitoring network and communication platforms has been based on the work and expertise of network analysts so far. But in today’s world where everything is connected, this traditional enterprise and data center network architectures and their respective operational procedures need to evolve to keep pace with these trends. And that is precisely the situation for Intent-based Networking (IBN)- intelligent networks. ...

Webinar – Industry 4.0 -Building Capabilities Through Indian Start-ups

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Though Industry 4.0 is gathering momentum globally, however the pace of industry adoption remains unsteady across industries. Lack of a systematic road-map and clear understanding on digital maturity of an enterprise are the biggest challenges in adoption of Industry 4.0. The industry is still seeking a well-defined agenda on what is Industry 4.0 and the probable gap in industry transformation. NASSCOM Research recently conducted a webinar with eminent panellists discussing on the key aspects of adopting emerging technologies to harness the full potential of a transition. The Indian start-ups emerging at the industrial front is also a driving factor redrafting the Industry 4.0 blueprint, hence these start-ups showcased their innovative solutions in the area of Computer Vision Systems, Inte...

Benefits of using Big Data in Education

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Many times we associate e-Learning with a type of distance education that is only available to university students. However, and as we advance in this post on the trends of online training for the next few years, experts predict that using Big Data in education will be a real revolution. In this article, we will explain how it is possible to create a new learning system based on the analysis of large amounts of data extracted directly from students or, in other words, why Big Data will be present in all educational centres of the future. Experimenting with Big Data in schools The pioneers of experimentation with Big Data in education are AltSchool, a conglomerate of schools dedicated to innovation. Specifically, 4 small schools in San Francisco are conducting an experiment to process data....

ChatBot and Marketers

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As we are way past the era of technological transformation, one by-product that technology bought with itself is Artificial Intelligence. How fast the industry is moving is not just measured by the product advancements and research milestones but also by the prognostications and concerns of AI leaders and futurists. One of the widely known or I think, it is safe to say ‘Booming’ applications of AI is ChatBot. A ChatBot is a computer program that conducts a conversation via auditory or textual methods. A ChatBot is a simulation of how a human would behave as a conversational partner. They are used for purposes relating to information gathering or customer service. Although you can say that Chatbots are not new, the idea of what they are capable to do is new and sounds equally as...

India’s National Health Protection Scheme: Ayushman Bharat – Growing Opportunities in Affordable Healthcare.

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The Indian healthcare ecosystem is currently witnessing considerable government investment and large-scale structural reforms. The most significant of these is the launch of the National Health Protection Scheme (NHPS) under the Ayushman Bharat initiative. Positioned as a game-changer for healthcare in India, NHPS aims to make healthcare available, accessible, and affordable to India’s population. With over 500 million targeted beneficiaries, this is the world’s largest government-funded healthcare program. We are delighted to share with you our recently published whitepaper, ‘India’s National Health Protection Scheme: Ayushman Bharat – Growing Opportunities in Affordable Healthcare’. You can access the document via the following LinkedIn drive URL: https://ptdrv.linkedin.com/9rbyqtx The p...

Lighthouse Factories Lead the Way to Industry 4.0

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The World Economic Forum’s 13th Annual Meeting of the New Champions, which took place last week in Dalian, China, saw a further 10 factories joining the existing 16 in the Lighthouse Network, a WEF initiative launched in 2018 together with McKinsey to identify and showcase those manufacturers at the forefront of implementing technologies enabling the Fourth Industrial Revolution. The term “lighthouse” denotes that these factories can act as beacons to guide the many thousands of others around the world that are still looking to apply technologies like artificial intelligence, additive manufacturing and advanced analytics as well as overcome challenges in upgrading existing production systems. What caught my eye with this third lighthouse listing from the WEF – the initial nine were announc...

IT-BPM Quarterly Performance Analysis-March 2019

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Quarterly Performance Analysis- Summary: Structural tailwinds like higher spend on technology, industrialization of digital projects and increasing offshoring outweighing growth concerns for the industry despite global macro concerns, BREXIT related uncertainties in the UK/EU and global trade frictions For many companies, early investments in Digital have started paying off adding to the growth momentum Client relevance continues to rise with large deal win momentum, a rising share of digital implementation projects, strong scope increases & improving client mining Key Insights- Positive revenue growth during Q42019- Q-o-Q growth (excl Cognizant) was at 2.6% compared to 2% in Q32019, Y-o-Y growth of 8.5%. (Reported currency). Including Cognizant in the sample set, the revenue growth fo...

Mitsubishi Electric Establishes Company-wide Framework for Reducing Cybersecurity Risks

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On April 1, Mitsubishi Electric Corporation will establish the Product Security Incident Response Team (PSIRT) as a new company-wide framework dedicated to promptly and reliably responding to and reducing cybersecurity risks in products and related services in all divisions and branches. As the adoption of IoT continues to spread, the risk of products being exposed to cyber-attacks is rising.  Companies that sell networked products are obliged to counter such vulnerabilities and responsibly disclose information if customers are ever impacted by such threats.  The company’s new PSIRT unit will create a company-wide framework for controlling and managing product security activities to help customers avoid serious damage or impact from cybersecurity risks. According to Mitsubishi Electr...

Operations Cybersecurity Addressed by Engaging Engineering Disciplines

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Overview In recent years, the term “operations technology,” or “OT,” has emerged to describe technology used to manage and control manufacturing processes and other industrial operations. Unfortunately, the precise definition of this term is often ambiguous. OT systems collect, store and process information and execute complex control algorithms to operate these facilities safely and reliably. Their components are typically tightly connected using both internal and external networks. The imperative to protect these networks from cybersecurity-related risks further complicates the situation and demands operations cybersecurity. Information security has long been an established discipline within most IT (information technology) organizations. As OT systems have grown in number and complexity...