• ONPASSIVE posted an update 5 months, 4 weeks ago

    ONPASSIVE Business Marketing Strategy Linkedin
    Here are the factors to be included in a business marketing strategy on the world’s best marketing tool – LinkedIn:
    Creation of impressive Company Page: Build an excellent and attractive Company Page in order to start displaying what your company, brand or products are doing and what it has in it for the prospects.
    Explain goal:
    Well-defined SMART goal for the page and your responsibilities on the company page is necessary. SMART supports to decide specific target that is measurable and achievable. You cannot have a goal which is vague and just a random wish. It has to be relevant for your audience, prospects and customers. It has to have a time limit, and it cannot go on and on. Your content planning to every update on the company page should adhere to the set goal.
    Getting the Crowd: You must identify who is your target, who is your prospect and your existing customers. Posts should be relevant to each individual who follows your page and who would follow later. Create buyer personas and personalize contents to be delivered to your audience.
    Provide Relevant Keywords: Your company page and websites must have keywords that your target audience use to search your products and services. Update company overview in the About Us section to include such words. Use these keywords in your contents and posts.
    Publish creative and video-rich posts: Your contents cannot be just texts anymore. It’s the world of creativity. Today’s audience loves to see short and crisp content on images and videos. Video posts on LinkedIn get 3X more engagement and likely to get 5X more comments than text-only posts. Native Video feature on LinkedIn helps to generate 30% VTR (View-Through Rates).
    Get Employees Follow the Page: Employees are the first source of free marketing. If they believe in your goals and products that you offer, they will share words among their network. You need them to follow the company page. Encourage them to keep sharing company posts so that their circle finds out the existence of your company and products that meet their requirements. You will find an increase in followers list and also word-of-mouth working effectively. Get the reference site here: