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32 search results for "digital marketing"

Digital marketing vs content marketing for technology products and services, Is it?

No! It’s Content Marketing Empowering Digital Marketing I remember one of the NASSCOM events that I attended years back, where the CEO of a large banking software company in Chennai was proudly highlighting the success of their TV ads that were aired during the evening hours in United States, targeting decision makers of large banks. This brilliant campaign helped them immensely in their bidding, ...

Datamatics Business Solutions Ltd.’ Global Marketing Head recognized as a leading Digital Woman Marketer by APAC Insider

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Ms. Suchitra Pritesh recognized as the ‘Digital Woman Marketer of the Year – India’ Mumbai, India – 23, February, 2018 – Ms. Suchitra Pritesh – Global Marketing Head at Datamatics Business Solutions Ltd. (DBSL), a global provider of intelligent Business Process Management (iBPM) was recognized as the ‘Digital Woman Marketer of the Year – India’ by APAC Insider 2018 Indian Excellence Awards. ...

Benefits of Digital Marketing

Digital Roy Academy Top Digital Marketing Training Institute in Bangalore Digital Marketing is a very vast and fastest growing field as every company needs a digital marketing guidance to grow or create an Online authority. Digital marketing is a process of creating awareness and promoting your Brands/products and services via internet enabled devices like mobiles, tablets, laptops, desktops etc. ...

How is your marketing gearing up and making use of Digital?

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For many businesses, digital has simply been the domain of marketing: web marketing, email marketing, search engine marketing, social media marketing, etc. It was lightly wrapped around existing products and services.   As digital is more about customer experience, Marketing is the closest department to handle this. They have to use Machines, Humans, and things to interact with customers in real t...

Digital Marketing Strategy For Global Product Startups

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A Product, no matter how good, will succeed without great marketing. Great product companies like Druva, Freshdesk and Zoho have also been great at marketing. This post will leverage my experience of growing a $1,000,000 business with $1 investment and highlight global online marketing strategies that work effectively within the budget constraints of early stage startups. We will focus on the foll...

What are the Top Digital Marketing Channels?

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Before adopting digital marketing, you should have a sound understanding of different channels in digital marketing and for that, you need an effective marketing strategy. Marketing on the best channels that well fit your business will help you reach your marketing goals. Today, everything is going digital because of the evolution of technology, especially smartphone, wearable technology, and IoT ...

The Year Ahead: Top Trends That Will Shape Digital Marketing in 2017

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The past 12 months have certainly been eventful in the digital world, with a number of developments that are expected to play a significant role in shaping marketing for years to come. The key takeaways we should remember from 2016 are: Online advertising spend has overtaken TV. For the first time, global ad spend on the internet has totaled more than television advertising. Online video advertisi...

How technology and data shape digital marketing in healthcare in an on-demand era

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Aiming to attract and retain increasingly well-informed patients, health systems are using sophisticated data analytics to target people at the ‘moment of healthcare need.’ The digital transformation of healthcare, driven by the shift toward value-based care (VBC), is also a mandate for improving patient engagement and a new approach to healthcare marketing. Digital officers in healthc...