pavan kumar sannala

Different ways to target customers in digital transformation through Google

Blog Post created by pavan kumar sannala on Jan 20, 2018

Popular Targeting On Google Adwords

Google Adwords provides few niche level targeting which will help to target your right audience hence completing the end goal. Depending on your business category, targeted audience and end goal one can use few narrow level targeting to grow their business. Few End Goal and their relevant targeting are given below:

1. Getting call from prospective customers : One can use Google Search campaign with call only ad extension to get calls from their targeted audience. In this campaign, the advertiser will be charged only when somebody calls on the given number. The average cost per call comes to 20-30 INR but upon regular optimization, it can even come down to 10-15 INR.
Call Only Campaign

2. Footfall on Physical Store : Google Search campaign can help in driving traffic to your physical store.This can be done by using Location ad extension on Google Search campaigns. The average cost per click comes to 20-30 INR but upon regular optimization, it can even come down to 10-15 INR.

3. Driving Traffic on the platform : Google Search campaign can help in driving traffic to your website or mobile site. This can be done by using Sitelinks Ad extension on Google Search campaigns. The average cost per click comes to 20-30 INR but upon regular optimization, it can even come down to 10-15 INR.

4. App Install : Google Adwords can help in setting up an App Install campaign. This can be done by selecting Universal App campaign while creating the campaign. The Average cost per install (CPI) comes to 30-50 INR, but upon regular optimization, it can even come down to 10-15 INR.
Universal App Campaign

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