Before adopting digital marketing, you should have a sound understanding of different channels in digital marketing and for that, you need an effective marketing strategy. Marketing on the best channels that well fit your business will help you reach your marketing goals. Today, everything is going digital because of the evolution of technology, especially smartphone, wearable technology, and IoT etc.
Today almost every business started to acquire customers online, including top mobile app development companies in Mumbai, India, cloud computing companies, and travel companies, etc.
If you are looking to market on digital channels, below is given a list of top Digital Marketing channels.
Affiliate marketing is a type of marketing which brings visitors or customers through affiliated websites (external websites). The ads are placed on the external website by the website owner. Generally, choosing affiliate marketing is good for e-commerce businesses.
There are three ways you can make money with affiliate marketing: Pay Per Click, Pay Per Sale and Pay Per Lead. You are responsible only for expenses of clicks when it leads to your website or when the product is purchased on your website.
Display Advertising is a design-oriented ad or text ad, which can be displayed between the website contents and messaging apps. The ads can be in the format of video, audio, animation, image and text. The best way to earn profit from display ad is your ads must be matched with the website content. In display ads, you can even target the customers’ behavior, demographics, or geographic location. You can track customers’ activities like how many people viewed your ads, how many people came to your website through the ad, their activity track once landing on the website, and conversion ratio.
Display ads doesn’t not only help you promote your products and services but also help your business achieve a strong presence online and increase, as well as increase your brand value. In India, display ads are mainly used by top iPhone and Android app development companies Noida, Gurgaon and Mumbai, India.
E-mail Marketing means targeting customers through email with your products and services. E-mail marketing is the best way to get new customers for business and it helps maintain good relationship with the existing customers too. E-mail Marketing is an effective marketing channel for businesses. But, not every customer reads your email because of the jam packed inbox or they may not show patience to read your email. And if you keep on sending multiple emails for the same person, they may ad you to spam list. In order to be fruitful, your emails should have a catchy subject line and the body content should be in bullet points, with a quick explanation about your products and services.
Social Media Marketing
Social media marketing includes marketing on Facebook, LinkedIn, Twitter, forums, and content communities like Quora, Flickr and YouTube. All these social media channels allow to communicate and build relationships with customers. Social Media helps users share their opinions and engage with others in real time. To connect with more customers and make your marketing effort viral, social media is the best way.
In social media, engaging with customers is important. You need to answer to the question about your product and service, which might be positive or negative, you need to respond to customers’ queries more quickly.
I hope all the above digital marketing channels will help your business reach its goals. If you start without a plan, then sure you can’t reach your marketing goals. And also do proper competitive research.
Want to adopt Digital to your business? Or Want to develop a mobile app for your business to well engage customers?
Reach FuGenX Technologies, a top mobile app development company in Mumbai, India, with strong app development experience from developing apps for Fortune 500 and Global 2000 Companies.