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Sales & Marketing

Top Myths on Marketing Automation

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Marketing Automation (MA) has been receiving increasing attention lately, and apparently for good reason. There lie opportunities in this space, as also myths and caveats. But before going there, some definitional preliminaries first. The latin root of ‘auto’ means ‘own’ or ‘on its own’. Thus, an automobile is something that moves or is mobile on its own. In this vein, automation refers to ‘automatic control’ and represents the use of various control systems for operating processes in a variety of application areas with minimal or reduced human intervention. Clearly, processes with a lot of repetitive tasks, and/or which can be written out in algorithmic form (saying if input A then do action B etc.) would be the easiest and hence the first t...

How to reduce Mortgage Underwriting Services cost by 200%?

CEO’s Outsource their Mortgage underwriting services as this helps save technology cost and hassle of documentation. A reliable Mortgage BPO partner helps enhance SLA’s without any trouble. Here are 3 ways to reduce mortgage underwriting services cost by 200% 1. Security is Key:Mortgage industry requires high data security as this involves handling confidential documents. The slightest breach of security can cause any business to shut down. So the decision of outsourcing your in-house mortgage loan processing is extremely critical/Look for a provider with basic PCI DSS compliance along with ISO Certifications for strict Quality Checks 2. Cost of Operations reduced by 4X:Setup cost is very high in the mortgage industry as they have to keep a track of documents and regular follow-ups are nec...

Which is the best Remote Server Monitoring Services provider?

IT & ITES companies are constantly looking for the best partner to outsource their Remote Server Monitoring Services. Suma Soft understands that without a stable and robust IT infrastructure, businesses cannot function well. Therefore, it is necessary to ensure that the IT systems are operating smoothly and efficiently. Benefits of choosing Suma Soft 1. 24×7 Server Monitoring – Suma Soft provides by 24×7 server monitoring and resolves issues. 2. Reduce Downtime – To evaluate the performance of systems, we monitor the server and increase uptime of websites. 3. Cost Saving – Eliminate expenses required for resources and infrastructural set up. 4. Security Monitoring – Help monitor the client networks round-the-clock for any security breaches. 5. Real-Time Reports – Focus on end-to-end ch...

Good Acquisitions, Better Engagements – Best Returns!

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Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that till a couple of years ago, how he hardly had any plan to settle in Mumbai, thanks to the sky high real estate prices, and today he is already hosting guests in his own apartment. He had filled up the registration form of this real estate company, just by the way, in a property fair. “I just gave the email ID, not even my cell number lest they should pester me by annoying calls and messages,” he said. “But the company stayed with me patiently for months, irrespective of no response from my side. It would keep sharing details about its new projects that matched my preferences in any slight way, invite me to events, and what not. Over time, the company knew what I wanted, perhaps better than I knew.” “I...

Preferable Bulk Email Service Provider in Delhi

When you have an email promoting show you require to set up your email deals message. We favor HTML messages to fundamental content as they look prettier and can tie in with your sites look and feel. The days are gone where HTML email was routinely dismisses – a great many people are presently agreeable to acknowledge it. Bulk Email Service Provider in Delhi ought to incorporate a connection to the site page that offers the item or administration. The message in your Bulk Email Service Provider in Delhi message must be the right message for the intended interest group. So ensure you consider that painstakingly and that the email is brief and useful. In the event that the email is enlightening then it won’t naturally get added to their garbage email list. Bulk Email Service Provider i...

Lead Generation Techniques

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The ideas behind lead generation techniques are universal including quality prospects, qualified leads and measured results, however the tactics and techniques used can vary. As with any lead generation strategy, it’s important to stay creative and innovative to ensure your prospects aren’t leaving too early. Thanks to the Internet, social media and other online influences, prospects are spending time researching products and services early-on, allowing you an opportunity to reach you right vendor and provider. The B2B buying process has changed, and with that change comes a new B2B buyer and need for new techniques. Essentially as demand generation and B2B buyers continue to evolve, it’s going to be increasingly important to maintain an integrated, multi-dimensional proc...

5 key technology spending areas for the CMO

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With the advent of digital channels, marketing and technology have almost become inseparable. Marketers are using technology at each step of the marketing value chain from product planning & media buying to customer engagement to sale and after sales.  No part of marketing function has remained untouched by the technology, businesses technology investments can be broadly segregated across 5 key themes: Customer centricity – Today, customers are at the center of all marketing initiatives. Digital marketing has brought brands closer to the consumers and marketers are striving to enhance individual customer experience at all touch points. Business are investing significantly to have a continuous and relevant engagement with consumers, which has led to increasing technology deployment for ...

Driven by Change or Driving it?

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In today’s age of instant gratification, wooing customers has become harder than ever, and keeping them even tougher. In such a scenario, ensuring business success and sustaining it is extremely challenging. The one simple thing that differentiates leaders from laggards is that while leaders drive change, laggards focus on responding to it. And, not surprisingly, the third category – ones that are change-resistant, are doomed to cease sooner than one might expect. So, it’s up to you to decide your business’ fate. Speed matters, but what matters more is knowing who you are competing against. In case this reminds you of that other business that offers a similar portfolio of products and services as you do, you need a take a step back and rethink. As weird as it might sound, you are competing...

In Search of the Consumer’s Soul

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Increasingly as we see technology getting commoditized, the overwhelming feeling that infinite choices bring about, always remain with us. Splice it across price range, functionalities, style or even colour, the market is flooded with too many offerings and the consumer is often spoilt for choices. And yet not very long ago, perhaps less than two decades back, not all middle class homes in India had access to land phones. Mobile was objectified to gauge success and aspirational levels of a nation, which was yet to come to terms with avowed consumerism. Consumerism. What an interesting word. A world replete with isms of every kind, it is only fair that consumers too have their own. The study of consumer behavior with respect to various static and dynamic parameters is the key to unlock valu...

Multichannel strategies, a bridge between offline and online worlds

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In the past decade, the evolution of communications technologies has dramatically changed the way people interact. The widespread growth in Internet connections, the adoption of cell phone short messages (SMS) the beggining of smartphones, tablets and applications, the rise of the social media… all this new media has reshaped the way we talk to each other, connect with the world and the products, services and companies we like. And not only to communicate. Data and information are now more accessible than ever. In the information age, consumers have changed the power balance in their relationship with businesses. They no longer depend only on the nearest store or a mail catalog to acquire goods or services they seek. Commerce has definitely changed. Specialists have identified some of the ...