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Design4India

Electric vehicle and scaling up in the face of a slowdown

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Electric vehicles (EV) are not new. More than 100 years ago, two of the greatest innovators, Henry Ford and Thomas Alva Edison rolled out prototype EV’s on a Model-T cranking up a 20mph with a range of 50-100 miles on a single charge of nickel-iron batteries. It was the mass rollout of cheap, gasoline-powered Model-T in 1915 that shifted the focus onto Internal Combustion (IC), away from the EV. What is guiding us to EV/Hybrid vehicles? Some trivia on the Indian market: Growth of 10% pa in the number of registered vehicles against population growth of 3.8% pa. About 20 accident-related deaths-per-lakh against 200 deaths-per-lakh caused by air pollution (high CO, NO2, Pb-ppm levels). How does India move? 18% are on public transport, 12% on two-wheelers, 4% on cars, about 30% immobile (old a...

India, by Design: Perspectives, Trends and Practices- 2019

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NASSCOM Design4India today launched its first report on Design titled India, by Design: Perspectives, Trends & Practices 2019. The report has been developed extensively by incorporating inputs from over 20+ global leaders in the domain of design and business and an online survey conducted with over 100 respondents actively engaged in the practice of design and design-led business thinking and operations. The importance of good design is not lost on today’s leaders, be it for understanding what the customer needs or what is vital for the success of their business. In the past, the practice of design focused mainly on the aspect of creating desirability, however, in current times, good design exists at the intersection of customer delight, business viability, and technical feasibility. D...

State of Design in India 2019

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NASSCOM Design4India and PWC are conducting a survey to determine the State of Design in Indian companies, the strategies and themes which are driving design as a culture and the future course of action that will enable India to be the Design capital of the World. Request you to spare 10-20 minutes to participate in this survey. The first 100 respondents will receive a specially made ‘Design for Experience Toolkit’ as a token of our appreciation. All participants will receive a complimentary copy of the report. Survey Link: https://www.esurveycreator.com/s/NASSCOMDesignSurvey2019 Please submit the survey by September 5th 2019. Your individual responses will remain strictly confidential. We will not share your personal details or the company details to any of the survey participants or in t...

NASSCOM Design Survey 2019

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NASSCOM Design4India and PWC are conducting a survey to determine the state of Design in Indian companies, the strategies and themes which are driving design as a culture and the future course of action that will enable India to be the Design capital of the World. Request you to spare 10-20 minutes to participate in this survey. The first 100 respondents will receive a specially made ‘Design for Experience Toolkit’ as a token of our appreciation. All participants will receive a complimentary copy of the report. Please submit the survey by September 5th 2019. Your individual responses will remain strictly confidential. We will not share your personal details or the company details to any of the survey participants or in the survey result during the entire process. For any clarifications, pl...

“I personally have grown as a professional by learning, networking, and sharing my knowledge with the community through this platform” – Kumar Ahir, AR/VR Evangelist, OoBI

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Good Design is one which instils confidence of success in its user(s). It’s a function of User, Context, Goals, and Constraints. A well designed product will always have radical empathy towards its users and elevates not just their experience but the quality of life too. Design many times is misinterpreted as one size fits all, whereas a well designed product works for constraints, be it business or market or user. You can’t have a good designed product which can’t survive the market or business. It has to stand the test of time and economy. A truly design-led innovation is always successful irrespective of time. Clear understanding of the needs of users, business, and stakeholders in the given context and market are the key ingredients for the success of design-led innovations. Design is ...

Is responsible design driven innovation the need of the day? – Girish Prabhu, Co Founder and Director, Institute for Design (Led) Entrepreneurship

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For many in today’s world, design success is defined by innovation and an ability to create something appealing that caters to end users and other stakeholders. The current framework for being Design-Driven explores Desirability (or user needs), Feasibility (or technology) and Viability (business value) using a human-centred approach such as Design Thinking. A typical Design Thinking approach to develop concepts starts with Empathetic Research and a very iterative human-centred process. According to the Design Management Institute, design-conscious companies like Apple, Coca Cola, and Walt Disney see 10-year returns yielding 2.19 times (219%) that of the S&P 500. However this approach is flawed as it plays into human need and greed; creates efficient, fast and desirable experiences for...

Exploring the Next through design, an imperative for enterprises – Nandi, President, IxDA; Founder, Architempo

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  Design isn’t just about aesthetics – let’s kill this 19th century industrial-romantic myth. Design isn’t just about thinking – let’s clean and reboot this early 21st century myth. So, where are we? In a “global scape” where the ratio signal to noise is getting lower and lower, as the communication landscape is driven more and more by social media enabled by techies not paying attention to consequences of some decisions taken in cubicles, enabled by bots lost in algorithms. Design is a loaded word, as innovation, as leadership; meaning so many things to so many stakeholders. Till recently, design was seen vertically as a discipline (sometimes lost in arty land because of the education systems in many places – education: another topic worth lengthy discussions – see you for the Edu pa...

“The NASSCOM Design4India Design Awards is a goldmine where you get to meet industry design leaders” – Nitin Sethi, Vice President Digital, Indigo Airlines

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In the lead up to NASSCOM Design4India Design Awards 2019, we asked our Design Titans jury panelist Nitin Sethi, about how the NASSCOM Design4India Design Awards is impacting the design ecosystem. Here are the key takeaways. WHAT DO YOU THINK ABOUT THE NASSCOM DESIGN4INDIA INITIATIVE? As a participant, it’s a gold mine where you get to meet industry design leaders. I love the initiative from the core of my heart. It’s changing the way design has been perceived. Majority of businesses in India still need to realise the value of design. The ecosystem is becoming better and we are witnessing a huge change. The true potential and scale of the opportunities are yet to be encashed. The platform acts as a big booster between brands and talent. Both individuals and companies can leverage the platf...

Showcase your outstanding design-tech creations at Design Awards 2019

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Why is design so important in our lives? You only have to look at premiums shelled out by Apple fans, to get a fair idea. Apple of course, has come to epitomise the element of design like no other. Their legacy has been passed on and remains sacrosanct even in the face of cut-throat competition. At NASSCOM Design4India, we are hosting the second edition of Design Awards. Through this platform, we recognise and celebrate the best creations, whereby the winning creators can proudly claim the prestigious Golden Spiral trophy. Overall, one of the major pillars on which NASSCOM stands today is INNOVATION, and design is intricately linked to innovation. In today’s paradigm, design has great potential. In this ocean of possibilities, we have segregated the nominations to five categories in experi...

Design Talk Episode No. 2: Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego

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Design Talk Episode No. 2 with Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego on 16th November 2018. Donald Arthur Norman is one of the most influential voices within the UX and Design Industry and also the cognitive sciences. He has produced some of the earliest literature about human-centered design and continues to do so within the digital space – he also coined the term “user experience” whilst working at Apple. Donald Arthur Norman is currently serving as the Director of The Design Lab at the University of California, San Diego. His books on design are widely read and respected particularly his bestseller, The Design of Everything. His expertise in design, cognitive science and usability engineering is legendary. Norman is also a co-founder and consultant at the...