NASSCOM Community

The Way People Buy Has Changed

Discussion created by NASSCOM Community on Jun 10, 2016

There are enough studies today to show that customers are 57% through the buying process before they talk to the supplier, there are 5.4 Number of stakeholders in an average B2B purchase decision and a 1% chance of sales reps getting a response from a cold email.

Will all these realities, there are many questions in the minds of every Sales and Marketing Professional –

  • How do we manage our processes internally and provide a seamless sale experience to the new age buyer?
  • How do we effectively engage the customers in these dynamic scenarios?
  • How do we turn social Insights into Sales

and last, but not the least,

  • How to we turn our sellers into Top Performers?

 

To know more on all this and how organizations can leverage technology to connect with the new age Buyer, NASSCOM Sales & Marketing SIG held an exclusive session on “The Way People Buy Has Changed” on 1st June, 2016 at Gurgaon.

 

The event saw a keynote address by Samik Roy, Director and Country Head Microsoft Dynamics (Applications) Business, and a panel discussion on “Sell How Your Customers Want to Buy” with Manas Fuloria , Co-Founder & CEO, Nagarro, Sameer Jain, CEO, Net Solutions, Saujanya Shrivastava, CMO, Make my Trip, Sanjay Menon, Marketing Services Lead, Sapient as panellists.

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