This week we completed 5 years at Xoxoday. In this article, I am sharing our experiences with business events which we attended during this journey of Xoxoday. Over the last 5 years, I would have attended over 100 business events, conferences, seminars and summits. Collectively, in the company including all founders and team, we have attended or sponsored over 1000 such business events.
I have come across many discussions over years, whether one should or should not attend such events. There are people who crib about wasting their time at an event. Then there are people who are obsessed about attending events or being a speaker at these events. Like any other thing in life, there are two sides to an event too. One has to manage a good balance and definitely participate in the good ones after a careful analysis.
Events provide a good opportunity to hear incredible speakers and meet some of the best business veterans which might be otherwise inaccessible to you. One can get to know the latest trends in the industry in a single day. One can connect with a large number of relevant people from different locations in a single day which otherwise might take months to do so. In today’s dynamic digital business age, events are even more crucial and provide a great platform to have F2F interactions. It is the people that bring the ROI to your time at these events. They are opportunities for serendipity, where you might come across something great which you never thought of or never knew about.
At Xoxoday, we got fresh and external perspectives by attending these events over years. We met a lot of potential clients and suppliers, gained industry insights, market trends, interacted with subject matter experts, met potential hires, and investors during these events. Some of our acquisitions happened when we came across an interesting start-up working in a similar industry as ours. The insights have helped us fine tune our business model, marketing strategy, sales methods and customer satisfaction over time. Sometimes we have come across products or tools which have helped us improve our own processes, products, or methodologies.
Here are TEN recommendations for people looking out to attend business events:
Events are essential for businesses to understand the dynamics of the industry and stay connected. It’s an investment in yourself, your career, and your company. It’s admitting that you still have things to learn. The idea is that sometimes you have to take a break from regular office to sharpen your skills by learning from experts in these conferences. Some speakers and conversations can spark your innovation, creativity, inspiration, and motivation. A good conference helps you to grow and challenge yourself. You explore good food, good locales, and add some new friends. Overall it’s a unique convergence of networking, learning, and fun into a single package. So attend good events when you have time.
As Francis Bacon said, reading makes you a full man, conferences a ready man.