Mobile application development has become a technological tool for every industry that helps its users stay updated with the latest trends in the market and growth of their business. Also, nowadays, people are utilizing various features of their smartphone for each and every purpose.
The core thing we need to understand in the market is competition, which has forced the retail industry to consider the importance of having their own retail apps. This app can take them closer to the user, thus helping to fulfill the need of their customers and provides more brand recognition for the business.
A Smooth and Thrilling Shopping Experience
Now customers don’t use for just purchase purpose; they want a user interface that adds up to their shopping experience.
Retailers can use their own retail app with the help of mobile app development companies UAE to provide that experience to their potential customers. These apps allow users to view the products and services on their device. An important and effective strategy is allowing customers to write a review of the products helps to attract new customers to the business.
And in the process, mobile apps do help to send notification about offers and about new arrivals to their existing customers.
Following Marketing Strategy
Targeting group of audience is an effective marketing strategy. This generation of users is eagerly waiting for quick updates for their favorite product and services, which is the most important criteria to target those groups of audience.
With the help of retail mobile apps, this can be done without much effort, helping retailers reach out to their target audiences so quickly.
Another strategy is social media marketing: Showing the user’s favorite retail outlet, brand or product on the trending social media platform.
App development trends to watch out for in 2018
Let’s discuss the mobile apps development trends that are bound to the rule 2018 tech scenario.
AI and Machine Learning
Machine learning is a branch of AI which helps computers learn things without manual programming.
Chatbots are the trendiest way of interacting with the customer service department. The main task of creating a chatbots is inputting thousands of existing interactions between customers and customer service representatives to educate the machine on which words/phrases are sensitive to the industry.
Benefits of using machine learning in chatbots are that it reduces an organization’s operational costs and boost the productivity of their customer assistance teams.
Cloud-based Mobile Apps
Smartphone users always face the problem of not having enough storage space on their mobile device so they can’t install many applications. And as a user, we all know how much phone storage those favorite apps take.
Cloud computing is the technology used for remote data storage& access. It includes dedicated space on the server, from where the data can be accessed from on the cloud.
The mobile wallet is a growing technology in the retail market. Mobile payments in the retail market are one of the alternative ways of making payments.Not only they are fast and easy, they simplify payment methods for consumers and convenient for people to pay through their mobile phones.
Why Retailers Need a Mobile App?
The whole world has gone digital, and it is no wonder that marketing is following the same trend. It shows its effect on retail industry made the shopping convenient for the customers and their demand for an app, which can provide smooth shopping experience is pushing the concept of “retail app” beyond its limits.
We have discussed a few points above that chatbots is the reason for retailers to have their own mobile app that helps in asking queries and doubts about the offer and all so it retains the retailers and customer relationship.
Why FuGenX Technologies?
We work closely with our client’s idea for developing their mobile app and make sure that we give every available input to make the best, and most user-friendly app. FuGenX is an emerging company in Mobile Application development UAE. Our mobile app development services are top-notch, and we make sure we understand your requirements before finalizing the product so as to build something that matches your expectations, and more.