It's Imperative to be Design Led today - Up Close with Ravi Gururaj

Video created by Nehal Pandya on Jul 12, 2018

    "In our excessively competitive times, we're just one click away from losing a customer. That just heightens the urgency of having an awesome user experience!" Member of NASSCOM's Executive Council & Product Council and founder of the Design4India initiative, Mr. Ravi Gururaj gives his insights in our Expert Speak series.


    Design as a tool for innovation has developed rapidly in recent years and is now incorporated in developing strategy and management of the final technology, product or service. Businesses today call for creativity and a creatively capable workforce to deliver a minimum viable product to the user. In order to integrate Design Thinking and the Human Centric approach into the Startups’ DNA, NASSCOM has launched the Design4India initiative to impact the ecosystem pan India.


    Connect with us and learn more about the initiative at

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