Industry 4.0 gets replaced by Industry X.0 where X stands for Experience

Image Courtesy: Yashika Begwani

Collaboration can create magic.

In one such session by Marc Carrel Billiard, Head, Research and Development at Accenture the magic of co-creating was explored. It shouldn’t come as a surprise to learn that Marc is a self-taught passionate magician himself performing magic tricks when he’s not dealing with technology. While his tricks involve playing with the minds of individuals, Marc focused on how individuals can blend with technology to create magic within organizations eventually leading to enhanced user experience.

How can enterprises survive the tech-clash between business and technology models? How can organizations and leaders thrive in the ‘techade’?

  1. The I in experience – Greater ownership leads to better experiences. The I in experience will entrust the individuals or users with the responsibility of owning their adventure. Imagine a Netflix episode stirs up audiences while they get to “choose their adventure” and mould the content the way they would like to see it. If this is the present then the future sure looks interesting!
  2. AI and Me – Having virtual experiences is great. That said, a world that reimagines the business through AI and human collaboration will only enhance this experience. We all have access to virtual assistants who are programmed a certain way. However, most would miss the emotional involvement and contextual behavior of this man-machine coexistence. The collaborative efforts between AI and humans would reprogram chatbots for an immersive experience.
  3. The Dilemma of Small Things– While customer has always remained king, a step further would build a partnership with the customer, making them equally participative in the experience. In July 2019, Shiseido, a Japanese skincare brand launched Optune, their personalized skincare system powered by IoT using customer experiences to enhance their experience by optimizing and fine tuning their product according to customer preferences.
  4. Robots in the Wild & Innovation DNA- The interactive partnership of technology and humans will be the future. This increased partnership will further increase the growing reach of enterprises by creating an engine for continuous innovation. Better the values, better would be the partnership.

This interesting partnership between humans and technology will transform both the enterprise and the individual. The increased participation of humans with technology will ensure that every CEO becomes a tech CEO by the end of the techade (2030).


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