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Product/Startups

“Pivot”: The New Buzzword for Start-ups in COVID-19

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“Pivot”: The New Buzzword for Start-ups COVID19 has impacted almost every start-up in one way or the other. From cost reduction to right-sizing, from curtailing expansion plans to rethinking business models, start-ups are reinventing themselves to stay afloat in this crucial time. In this negative environment, what matters for a start-up is it to find some opportunity in current adversity. Pivoting is a new way forwards for Indian start-ups in this current pandemic. Recent NASSCOM start-up pulse survey also highlighted how start-up are brainstorming around to find new opportunities by pivoting / business model change / strategy change etc. As per the survey, 54% start-ups seeking new opportunities to pivot.   Pivoting is not all about changing the business area, it about tweaking prod...

Industry 4.0 and its impact on startups

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By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd. COVID-19 has made a paradigm shift in the way we think and go about life. Inside the four walls of our houses, we are forced to evaluate our practices, make changes, learn new things and create opportunities that would have never existed. For business owners, they have moved to the digital world and it has proved to be a major growth opportunity. Startups are learning to work with some of the best technology which has been at their disposal for years. Various articles and discussions ignited by multiple organisations suggest that this has accelerated the fourth Industrial revolution (or as it is called – Industry 4.0) which had set in at the turn of this decade. We couldn’t agree more! What is Industry 4.0? It...

Incubator and Accelerator stimulating start-up ecosystem in COVID 19

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Incubator and Accelerator stimulating start-up ecosystem in COVID 19 In these tough times, start-ups are one of the sectors facing the major heat. And if we especially talk about the early stage start-ups, they are impacted the most. Incubators and Accelerators have always played an important role in helping and building Indian start-up ecosystem and same kind of support is required from them during these COVID era. To understand this NASSCOM organized a webinar last week on “Incubator and Accelerator stimulating start-up ecosystem in COVID 19” where we discussed on various aspects around the impact, expectation etc. So we have gathered key highlights of the webinar below: Mohit Gambhir, Innovation Director, Innovation Cell-Ministry of HRD Shankar Kumar, Advisor, GIZ GmbH Poyni Bhatt, CEO,...

It’s all about UNIQUENESS in COVID19

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It’s all about UNIQUENESS in COVID19 Start-ups with distinctive offering “Opportunity in Adversity” has been a proven mantra for a long time. But the main point is that this opportunity should be catered tactfully and effectively so that it doesn’t fail. COVID is one of the biggest adversity for human race but at the same time it is also bringing lot of opportunities with it. Now in this huge market and with high competition, what matters is the uniqueness of the solution offered to the customer and some start-ups are exactly doing that. Let’s not talk of funding here and just focus on the uniqueness because good things always has a buyer: Below are some solutions and services which caught my attention because of their uniqueness in some way or the other Edtech Edtech has been one of the s...

START UPS TO BE THE ‘NEW NORMAL’ IN INDIA

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  Covid-19 crisis is on its peak, where most of the businesses have shut down and industries are not working with their full potentials. Many of the manufacturing units stopped producing goods. These units are not operating, but the expenses are moving forward, there’s no stopping. It is a difficult situation since there are less source of revenue. This will definitely have a huge impact on this ecosystem. However, on a positive side, if we see, lockdown had bubbled with so many new ventures and India has actually moved forward with innovation and courage. The fight with corona virus is open to all type of start-ups, companies and innovators, which had filled a lot of gap between the demand and supply of essentials to fight this novel cause. Some of the start-ups I would like to highl...

How A Technology Partner Can Help Startups Overcome Tech Challenges

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Here’s a fact check for all the entrepreneurs: Each year, over 595,000 businesses fail while those that succeed only sum up at 32,000! If nothing else, this stat proves one thing- Entrepreneurship is not easy and 95% of the businesses that ‘take the leap, fall flat’. There are various challenges that entrepreneurship throws at your way and only 5% of the people are able to face and overcome these challenges. Whether you’ll succumb to these challenges or emerge victorious depend on how prepared you are! We all know that today, the biggest challenges for any startup revolve around technology. Tech challenges have drowned the boats of many startups even before they start to sail. In this write-up, we have compiled the 5 biggest tech challenges that startups face and how partnering with a tech...

Rebooting Entrepreneurial Ecosystem – Post Covid

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Pandemic is dramatically impacting entrepreneurs & businesses, moving out of COVID isn’t the end of this crisis. It’s the beginning of a new journey of thinking about their approach to over all go-to-market strategies. Also, this will be a time to reflect on their individual approach to risk. Now this pandemic is creating exponential pace of change to the society, which means the entrepreneurs who have the greatest ability to adapt will survive. It’s the perfect time to sense how the world will be different with the new normal scenario, as these differences will create new milestones for innovation, new opportunities, user adoption, team building, product or service-market fit, and venture funding There are few entrepreneurial steps you can take right now to put yourself in the best po...

NASSCOM Start-up Pulse Survey – Q1 2020: Reviving the Indian Tech Start-up Engine During COVID 19

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“NASSCOM Start-up Pulse Survey – Q1 2020: Reviving the Indian Tech Start-up Engine During COVID 19” underlines the perspective of Indian entrepreneurs towards the impact of COVID-19 on them. The survey analyses the effect of COVID-19 and its impact on tech start-ups. Of the survey respondents over 60% of them are bootstrapped and majority of them constitute early and mid-stage start-ups with revenue less than INR 1 crore . The report also highlights key opportunities areas where tech start-ups are pivoting towards and provide recommendations to support the tech start-up ecosystem. Key Highlights Impact of COVID-19 on Tech Start-ups: COVID-19 is the biggest challenge that India’s nascent tech start-up ecosystem has faced 30-40% tech start-ups have temporarily halted their operations or are ...

Design Thinking Approach and the Refurbishment of Product Development Process

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Over time, our views have expanded about what a ‘product’ actually means. At some point in time, a  product was merely hardware or software. Eventually, networks and services too found themselves in this sphere. The Design Thinking Approach has changed the way companies plan their Product Development or Product itself for that matter. The product development process has evolved its way through many benchmarks. Looking at the current scenario, the corporate world might have to reimagine a new product development process pretty soon. Is Design Thinking Equipped enough to help save the once day again?   Need for the Development process to change The shift from analog to digital is pretty obvious. A certain amount of Data aggregation and analysis for internal and external improvement has ...

The Last 5 Weeks

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The Last 5 Weeks The last month or to be precise the last 5 weeks have been so staggering for the human race that none of us would have dreamt in our wildest dreams that in the 21st century mankind will have to endure a situation so alarming that we yet have to find a way out of it completely. Needless to say, the impact of the #COVID-19  #pandemic has not only affected the common man but businesses have been affected even more. Be it large enterprises, small or medium, all are facing the brunt, however evidently, the lot which has taken the beating most are start-ups and budding entrepreneurs specifically in certain sectors. With investors too becoming extra cautious and funding too drying up #startups are one of the worst hit sectors in this environment. Though the above narrative is ver...