B2B startups on the rise?

NASSCOM Emerge 50 is an annual exercise of the software industry association to identify and showcase 50 most innovative, emerging IT product startups. Half of the companies in the latest batch of start-ups shortlisted under NASSCOM Emerge 50 are engaged in B2B businesses with many serving global clients, in further validation of emergence of enterprise clients-focused start-ups in the country.

This year’s list of NASSCOM Emerge 50 start-ups, shortlisted from over 450 nominations, also shows a marked increase in start-up activity in tier-II and tier-III cities. While there were hardly any applications from the smaller cities last year, this year, applications poured in from cities such as Jaipur, Indore, Kochi, Coimbatore, Visakhapatnam, Thiruvananthapuram, Amritsar and Chandigarh, amounting to 6% of the total applications.


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