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Planning to Expand your Startup? Here’s what you should know!

In order to get new customers, build a wider audience, and find new sales & investment opportunities every day, taking your startup to the global level is what you need. You see, global market is like a sea of opportunities where you can customize your strategies according to the regions you are targeting, and also mitigate the market risks over a larger area, in order to lessen their effect on your business.


Here are some of the advantages of globalizing your business, neatly arranged in points:


  •     New Revenue Streams: By expanding to new markets, you can unlock new revenue opportunities and that may be the biggest revenue source you, as an entrepreneur, wanted to achieve.
  •     Diversity in Resources: You can have diversity with new resources, and most importantly, find experts in new technological spaces. Many mobile apps development companies Canada, US, India give the same set of benefits after you step in to the US market.
  •     Backup against Market Volatility: Having operations in multiple markets makes your startup resistant to radical shifts in the economy. So, for example, if your startup fails in market A, you still B, C, D and E, where you can pace up your marketing strategies in order to recover.

But then, while entering the global market, you and your team will have to keep certain things in mind, some of which are:

Research regional data

Startups can overestimate a market’s willingness to try a new, foreign product, so it’s important to research data points that can help determine whether or not a product will find success in a certain region. This data can also help with marketing. The information that we get from sources is important for marketing and sales teams trying to reach a local market. Before stepping in to the arena, make sure that you have enough intrinsic information and knowledge on the targeted region.

Make local partners

Open an office and set up local operations in new areas. This will get your business local partners that can help you grow in the region a lot.

Local partners understand the market better than others, which means they know how to reach and build a community in the region. While high-level decision-making can continue at the executive level, local partners’ opinion matters big time and can help you get major gains with their expertise in the region.

Prepare to change statics for different markets

Switching to new statics may help you in achieving success in different types of markets. All you have to keep up with is the fact that the statics that work in one market may not work in another market. There is a chance that a startup can implement the same strategy which one already used in different market when expanding globally.

Startups might have to supply their products in order to meet consumer demand. Some marketing strategy that work in one country might not be as necessary for another, or competitors might have already captured. Startups should update their product according to the trends in technology or producing new features based on the new market’s needs and wants. The startups that can quickly shift are most likely to find much more success than competitors.

Sell globally without opening an office

Startups have the option of being a global company from day one, working from anywhere in the world. By adopting multinational practices from the beginning, startups can take advantage of technological skills sets from around the world — Since no one will really care where the company is based. This tactic can give startups a competitive advantage since they can reduce costs in terms of office space.


In case you have an app development company, your path to grow globally is much easier as an app has is present in everywhere. The desire to grow with app is really helpful, but what makes your app successful is mobile app development company Vancouver, that holds the required expertise and genuinely collaborate with you to develop your dream app.

FuGenX is the best mobile application development Toronto. FuGenX provides services on Android, iOS (iPhone and iPad), Blackberry and Windows app development.

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