Topics In Demand
Notification
New

No notification found.

Blog
Are retailers really adopting Artificial Intelligence ?

May 2, 2017

AI

439

0

Artificial intelligence is no more a buzz word, it has reached a stage where companies are really implementing some of the use cases of AI. The usage of AI has a dominance towards manufacturing industry to develop human machine interfaces leveraging machine learning techniques and supported by the revolution of Industry 4.0 . Manufacturing and Industrial setup require a complete automation as these are highly human intensive industries. However the applications of AI is not limited to the manufacturing, we see there is a lot of traction coming from retailers considering it is a consumer driven industry. In this blog we will talk more about the applications of AI in Retail Industry.

Amazon physical store

We all know that Amazon already dominates e-commerce marketplace, but considering 90 percent of worldwide retail spending is still in brick-and-mortar stores, according to eMarketer , Amazon wants to disrupt the traditional store with more with automation and data-mining technologies borrowed from e-commerce. 

Merchandiser vs Consumer

How Merchandiser defines a product 

  • It’s got a “boat neck”
  • It’s got an “invisible zipper”
  • It’s got a “short sleeve”
  • It’s got a “floral pattern”

How customers buy and define products

  • This is my “favorite work dress”
  • Every time I wear this dress,
  • I get “compliments”
  • I love how the material “hugs my body”
  • I wore it to my “son’s wedding

There are ample number of places in buyers journey to create good customer experience and it is just a beginning.  AI revolution has just started in retail industry.


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


Comment

© Copyright nasscom. All Rights Reserved.