Topics In Demand
Notification
New

No notification found.

The Role of Generative AI in the Workplace - A $13.5 Billion Market
The Role of Generative AI in the Workplace - A $13.5 Billion Market

June 20, 2024

34

1

 

Generative AI, a subset of artificial intelligence, has revolutionized the way businesses operate across various industries. This blog explores the role of generative AI in modern business operations, supported by relevant statistics and examples, and delves into how developers can implement generative AI to upgrade trivial applications using low-code platforms.

 


Generative AI is rapidly gaining traction as a transformative force in various industries. According to a report by MarketsandMarkets, the generative AI market is expected to grow from $13.5 billion in 2023 to $22.1 billion by 2025, at a compound annual growth rate (CAGR) of 34.0%. This surge is driven by the technology's ability to generate creative content, automate complex tasks, and enhance decision-making processes. As businesses increasingly adopt generative AI, it is reshaping the workplace, driving efficiency, and fostering innovation.

Current Landscape of Generative AI in India

India is emerging as a significant player in the global generative AI landscape. With key players like TCS, Wipro, Infosys, Tech Mahindra, and HCL Tech leading the charge, the Indian IT sector is making significant strides in leveraging generative AI to create new business opportunities. For instance, Infosys’ Topaz has delivered a superior off-store consumer experience with more than 95% accuracy for one of its food and beverage customers. According to Zinnov, India ranked 5th globally in 2022 for investments in AI startups, receiving $3.24 billion. This highlights the country's growing focus on AI and its potential to drive substantial economic growth.

Use Cases of Generative AI across Industries

Generative AI is being applied across a wide range of industries, showcasing its versatility and impact:

  1. Healthcare: Generative AI is revolutionizing healthcare through drug discovery, patient care, and diagnostics. Insilico Medicine, for example, uses AI to accelerate drug discovery processes. Their AI platform has helped bring a drug candidate for idiopathic pulmonary fibrosis to Phase 2 clinical trials. According to EY, generative AI applications in India’s healthcare industry could contribute $64 billion to GDP in seven years.
  2. Finance: In the financial sector, generative AI is enhancing fraud detection, risk assessment, and automated customer support. Bank of America employs generative AI to analyze billions of daily transactions and detect fraudulent activities. The system identifies red flags such as unusually large purchases or transactions from atypical locations. This use of AI is projected to contribute significantly to economic growth by 2030.
  3. Manufacturing: Generative AI optimizes production processes and predictive maintenance. Siemens uses AI to design and optimize factory layouts, reducing setup times and increasing production efficiency. According to PwC, AI-driven manufacturing could add up to $4.4 trillion in value by 2030.
  4. Retail: Retailers are leveraging generative AI to enhance customer experiences and optimize supply chains. Zara, for instance, uses AI to analyze sales data and predict trends, which helps in inventory management and reducing overstock. This application of AI has significantly improved efficiency and customer satisfaction.
  5. Travel: Generative AI is transforming travel planning and personalized experiences. Companies like Expedia and Mindtrip use AI to provide dynamic itineraries, real-time updates, and personalized recommendations. This technology saves users time and enhances the travel experience by offering tailored suggestions based on individual preferences .

Implementing Generative AI in the Workplace: Practical Steps

1. Utilize Ready-Made Tools

Many platforms offer ready-made tools that integrate generative AI capabilities without requiring extensive coding. Including names mentioned in the above examples. These tools come with pre-built templates and intuitive interfaces, enabling even non-technical users to create and manage AI applications.

2. Leverage APIs

Generative AI APIs, like those from OpenAI, provide powerful functionalities that can be integrated into your existing applications. These APIs allow you to add features such as natural language processing and automated content generation. For example, integrating OpenAI’s GPT-4 API can enhance customer support systems with AI-generated responses, improving efficiency and customer satisfaction.

3. Utilize Low-Code Platforms

Low-code platforms offer an accessible way to build custom AI applications without any of the complexities. These drag-and-drop app builders offer building blocks such as UI components, API and database connectors, and most recently, AI-integration support that simplifies the integration of advanced AI functionalities. This approach is ideal for businesses looking to deploy AI solutions quickly and efficiently.

4. Custom Development

For businesses with specific needs that off-the-shelf tools and APIs cannot meet, custom development might be the best approach. This involves working with AI developers and data scientists to build tailored AI solutions. While this method requires a significant investment in time and resources, it offers the highest degree of customization and control over the AI's functionality.

5. Cloud AI Services

Leveraging cloud-based AI services from providers like AWS, Google Cloud, and Microsoft Azure can be a scalable and flexible way to implement generative AI. These services offer robust AI and machine learning capabilities, including pre-trained models and tools for building custom models. Cloud AI services also provide the infrastructure needed to handle large-scale AI deployments without the need for significant on-premises investment.

 

Conclusion

Generative AI is not just a technological advancement; it is a catalyst for business transformation. The examples cited in this blog underscore the transformative potential of generative AI in various industries. These applications not only drive innovation but also significantly boost productivity by automating complex tasks and providing data-driven insights.

Furthermore, firms that make AI adoption easy for customers are leading the charge, leveraging generative AI to create innovative solutions that improve efficiency and outcomes in their respective fields. 

As more businesses adopt this technology, we can expect to see continued improvements in productivity, efficiency, and innovation across all sectors.

 

A question if you stuck around till the end: How are you using generative AI to boost productivity in your workplace?

Disclaimer: Statistics and examples cited in this article are from my research. Please conduct your own research before making decisions. 


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


© Copyright nasscom. All Rights Reserved.