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 Creating a Culture of Innovation
 Creating a Culture of Innovation

April 25, 2021

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Technology in organizations is witnessing shifts with teams transforming from trusted operators to business co-creators. [i]This requires unprecedented levels of collaboration and those organizations which embrace change and adapt will fortify their future. Harnessing the creativity and ingenuity of employees and customers is central to this co-creation.[ii]

One of the ways to promote co-creation that breeds innovation is by fostering communities of practice, listening to customer problems and offering platforms like hackathons, meetups and idea incubators to incrementally innovate.

The cycle

Innovation is a continuous process. The first step in innovation often comprises identifying a challenge – it could be based on an insight from regular customer interactions or it could simply be something new that is a need of the hour based on the changed business environment. For example - finding new ways to serve an airline customer through technology during COVID 19 could be called an incremental technological innovation that has potential to change the way the whole travel and airline industry functions.

The second step in the process involves finding ways to solve the identified issue. It often helps to bounce off the ideas at this stage with like-minded peers and create prototypes for the issue. These prototypes can then be put into further tests to check for the viability of the product.

The third step is then putting ideas to practice and bringing them to life. A successful attempt could result in innovation that brings in various benefits - building a better brand value of the organization, reducing costs, enhancing performance and more. But failing fast and early could help steer the innovation in the right direction at an early stage.

In a nutshell, the cycle of identify, ideate and iterate needs to continue and fuel the innovative streak of employees and customers by:

  • consistently involving them in the whole process – start to finish
  • recognizing them often and offering meaning to the work they have done

and

  • by showing them that their efforts are instrumental in moving the company forward

Research says, enhancing the creativity and morale[iii] of the individuals in organizations goes a long way in building a culture of innovation in any organization. And the by-product of this innovative culture would be future-ready organizations ready to take on any changes in the business scenario without hitting the bottom-line and customer’s experiences. Now, isn’t that the end goal of all organizations?  

[i] https://www2.deloitte.com/us/en/insights/focus/technology-and-the-future-of-work/tech-leaders-reimagining-work-workforce-workplace.html

[ii] https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2012/12/Innovation-through-Co-Creation_Full-Conference-Summary.pdf

[iii] https://rdw.rowan.edu/cgi/viewcontent.cgi?article=2881&context=etd


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