- Cloud enablement has led to significant delivery model changes for IT-BPM players
IT-BPM players have traditionally focused on build, operate and maintain contracts which significantly locked-in clients. This also included a certain onsite/offshore mix of dedicated resources (and infrastructure) to engage the client and manage costs. This delivery model has significantly changed in a cloud era with services being provided over the internet.
- New talent and capabilities have been inculcated
The service capabilities required in a cloud era are different from the traditional development and implementation focused talent pools that IT-BPM players had built over the years. While technology capabilities was relatively easy to build, players needed to put efforts on building architecture/ design capabilities and cloud development skills (â€œDesign to failâ€ approach). These broader changes to skills and market positioning was more difficult to inculcate. Players also integrated existing enterprise understanding with cloud delivery and go-to-market models to retain their value proposition and develop value chain specific capabilities.
- Partnership and alliances baked into standard go-to-market strategy
While IT-BPM players have traditionally looked at partnerships primarily in the technology space, cloud will change the basis of competition from individual companies to ecosystems (e.g. Google ecosystem vs. Microsoft ecosystem). This coupled with the reduction of barriers that cloud is driving has resulted in a multitude of new players (Telcos, market pivots, startups, SMEs) and new customer segments (SMBs, BU buyers). These changes have required players to ingrain alliances and partnerships into their go-to-market strategies.
- Key investment areas identified and strategic bets taken
Based on the extent of cloud impact on business growth plans, players have devised their cloud strategy and identified areas of investments. Players have established dedicated Centers of Expertise/ R&D labs to focus on cloud product development, realigned current solutions and devising new go-to-market models.
- External standards and security considerations have been managed
Growing consideration of data security and privacy have compelled Governments and industry organizations worldwide to establish policy and regulatory guidelines for storage and transfer of secure data and personally identifiable information classes. Additional standards and certifications have been defined by these authorities to ensure minimal regulatory adherence of cloud solutions. Due to their evolving nature, Indian players have constantly monitored these developments, evaluated the impacts on an on-going basis and incorporated them into their solutions.