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How to Increase Sales using Demand Forecasting?
How to Increase Sales using Demand Forecasting?

October 14, 2022

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It’s hard to know what will happen next, but it's important for the supply chain. Demand planning and forecasting is an integral part of any supply chain. A look into the future helps you figure out how well a product is doing, how retailers respond, and more.

But in order to get an accurate forecast, you’ll need software to help. For a smooth supply chain, businesses use demand forecasting software.

If your organization is considering forecasting software, this blog is for you. We’ll look at the benefits of demand forecasting and the different functions of demand forecasting.  

Importance of Demand Forecasting in Business

Accurate demand forecasting helps to improve many commercial processes. When you can anticipate consumer demand, it enhances every step of the manufacturing and shipping process. With enough planning, you can eliminate potential bottlenecks in the supply chain. Forecasts lessen your dependence on speculative assumptions and allow you to oversee company activity better.

These are the more obvious effects of accurate forecasting. Let’s look closer at a few more important reasons why your company should be using demand forecasting:

Increased Efficiency in Managing Inventory

You can adequately stock your inventory when you know precisely what you'll need and when you will need it. Save space by keeping just the things required, and turnover will be faster. This decreases the possibility of static or deadstock, prevents inventory waste, and allows you to save on needless storage expenditures.

Plan Production

Planning production has never been easier. With a good demand forecast, you may control your existing products based on your anticipated demand to guarantee product availability and minimize overstocking. With a better ability to organize your resources, you can speed up or slow down production when it’s best for your business. You can even ensure you have the right labor in place.

Maintain Supplier Relationships

With the help of demand and supply forecasts, you can better plan your order placements. You can avoid the last-minute scrambling by knowing the right time to order the right supplies. As a result, your communication with your suppliers will improve because of the advance you give them.

Enhance Customer Satisfaction

Not only will you be able to meet consumer needs promptly, but you will also be able to prepare for unexpected surges in demand by maintaining a sufficient supply of goods. When your items are readily accessible to meet client demand, your customers are satisfied and remain loyal to your brand.

Spend Less

Having a firm grasp of your needs is crucial for wise budgeting control. You can prevent the loss of sales that might otherwise result from a stockout. Similarly, you may avoid wasting money on storage and inventory by not overbuying products that don’t sell.

What are the Types of Demand Forecasting?

There is no universal method for demand forecasting. There is more than one approach to predicting future demand depending on the customer need, requirements, and sales stats. Some researchers prefer to use quantitative techniques, while others prefer to stick to qualitative approaches. If you want to be sure your predictions are spot on, you may utilize multiple methods. The most common forms of demand forecasting used by companies are as follows.

Dynamic and Static Demand Forecast

Startups and expanding businesses often rely on the active demand estimate since they don't have access to comprehensive historical data. Future demand is predicted using industry research and external sources. Passive forecasts, on the other hand, use previous sales data to make predictions.

Short-term & long-term demand forecasts

Short-term demand forecasting is focused on short periods and is useful in managing day-to-day operations. They are helpful for JIT supply chains and rapid lineup adjustments. Long-term projections, on the other hand, look farther out and may be made for time frames of more than a year.

Macro & micro demand forecasts

Large-scale external factors, such as shifting consumer preferences, increased competition, and economic upheaval, are all considered by macroeconomic forecasting models. Specific sectors, market segments, products, and more are the primary targets of micro predictions.

Internal Demand Forecast

Internal demand forecasts allow you to plan for the future regarding the resources, staff, and workload necessary to meet customer needs. The ability to accurately predict internal demand provides more precise capacity planning and, in turn, higher output levels.

How do you plan for future demand?

There are qualitative and quantitative ways to predict product demand. The accuracy, however, may be improved by combining both of these approaches. Estimating future product demand may be broken down into four simple steps.

  1. Prioritize your forecasting goals.
  2. Gather and record all current information, including ordered SKUs and their details.
  3. Measure and evaluate your recorded data using forecasting methods.
  4. Use the forecast to decide how to spend the budget.

As appealing as it may seem, manually anticipating demand may be difficult, particularly for growing businesses. An increase in stock-keeping units (SKUs) increases the possibility of making a mistake. Utilizing specialist software solutions for demand forecasting.

Employ the perfect demand forecasting software for your business!

Choosing the best demand forecasting software for your company might be challenging. It might not be easy to discover a tool that appropriately meets the needs of various businesses due to the diversity of business requirements

 


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Karishma Shikalgar
Marketing Manager

Avercast LLC is an industry-leading supply chain management company that integrates 250+ advanced forecasting algorithms.

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