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What does GCC Wave 4.0 entail?
What does GCC Wave 4.0 entail?

August 9, 2023

GCC

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In my previous blog post titled “Indian GCC industry evolution – from outposts & captives to transformation hubs", I wrote about the transition of GCCs in India to become transformation hubs and a new wave 4.0 is sweeping across Indian GCCs.

From 2023, GCCs are transitioning to Wave 4.0, where they will build niche competencies, cultivate global leadership, monetize services, and venture into untapped frontiers.

 

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GCC Wave 4.0 is characterised by various important features –

  1. Monetizing the services - GCCs are driving growth and profitability by embracing customer centricity, leveraging data analytics, expanding into newer markets, and increasing digital innovation.
  2. Peer collaboration – Through peer collaboration, efficiency, cost savings, and building resiliency, the overall industry ecosystem is strengthened.
  1. Generative AI paradigm – GCCs are seeking to transform themselves in the post Gen-AI era by actively seeking Gen-AI and human AI collaboration expertise for complex problem solving.
  2. General manager roles from India – Increasingly Indian managers are expanding their portfolios and driving innovation, growth, and profitability by leveraging talent, digital capabilities, and market knowledge.
  3. Hub-as-a-service – Indian GCCs are transforming into hubs for driving customer success, and the transition to as-a-service model.
  4. Wormhole for European and Asian MNCs for US market – Indian GCCs have comprehensive understanding of the US market and hence can act as a wormhole for Asian and European companies by providing best practices and unparalleled access to US market.
  1. Customer centric business development – Business development is happening in Indian GCCs with the customer in focus as customer centricity drives growth and value for these Indian GCCs, hence fostering brand loyalty and monetizing services.
  2. Collaboration with govt on policy formulation – Indian GCCs and the govt agencies continue to engage and collaborate, which further fuels investments, streamlines processes, and fosters innovation. These result in favourable policy formulation as well as engaging dialogues between all stakeholders.

GCCs are at a cusp of a massive change and India is at the epicentre of this paradigm shift.

 

To gain more insights on the overall landscape of GCCs in India, download the report from the link – 

https://nasscom.in/knowledge-center/publications/gcc-40-india-redefining-globalization-blueprint


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Vandhna Babu
Principal Analyst - Research

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