Role of Analytics in Networked Society

Hi All

Network society or internet of things (iOT) is one of the hottest word. Cloud, mobility and data will be driving services and applications that seem futuristic or a scene from sci-fi film

But what role data analytics can play? With my little browing on the subject, I get an impression that the focus is on technologies / systems and storage of data , where humongous amount of data can be captured, stored and manupulated quickly with less cost

But what next ; Once data is there, what insights can be generated to drive adoption of network society ? Are companies really investing their time and money on creating strategy and competencies addressing this domain ?

Please share your experience and thoughts   

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