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LEADER TALK: IN CONVERSATION WITH Badri Srinivasan, Business Head – India & Southeast Asia, Wipro
LEADER TALK: IN CONVERSATION WITH Badri Srinivasan, Business Head – India & Southeast Asia, Wipro

November 18, 2024

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''India's digital shift is reshaping industries, powered by innovation and a commitment to secure, scalable technology.'' 

1: What are the key strategic market opportunities in India's evolving landscape?

 

India's digital transformation journey is both exciting and transformative. I've observed firsthand how both the government and private sectors have embraced technology to drive business outcomes. There's been a remarkable movement toward establishing a robust digital infrastructure, championed by proactive government initiatives and visionary leadership within the private sector. Simultaneously, the emphasis on information security, propelled by stringent policies and frameworks, is amplifying the need to robustly design advanced technologies like Cloud and AI.

 

In sectors such as Banking and Financial Services, significant pivots are underway, influenced by these trends. Corporate India, too, is recalibrating its IT expenditure, prioritizing digital upliftment while scaling back on traditional spending areas.

 

At Wipro, we are excited to contribute to the core of this digital revolution, leveraging our deep understanding of the Indian market to drive technological adoption and transformation.

 

2: How has Wipro’s journey evolved over the years?

 

Reflecting on Wipro's journey fills me with immense pride. From our beginnings in 1945 as a vegetable oil manufacturer to becoming a global IT powerhouse, our story is one of adaptability and innovation.

 

Today, Wipro stands as a beacon of customer-centric excellence, sustainability, and corporate responsibility. Our unique history in India gives us an unparalleled understanding of the Indian consumer and a nuanced perspective on business complexities, challenges, and opportunities. This deep-rooted knowledge positions us uniquely in the market, allowing us to anticipate and adapt to changing dynamics.

 

3: How is Wipro uniquely positioned to tap into the growing demand for technology services across Indian industries?

 

Our unique positioning in the Indian market stems from a blend of global expertise and local insights.

 

We offer Consulting-led, AI-powered solutions tailored to Indian industries, focusing on enhancing the Employee and Workforce Experience, leveraging Digital Technologies, optimizing IT infrastructure, and building Organizational Resilience. This approach helps our clients navigate digital transformation complexities, ensuring competitiveness and resilience.

 

We have deliberately designed our operating model to seamlessly bring the best of our global experiences into India and in return, learn from our country’s unique context of scale. Our India model and team will not be a standalone island.

 

We're leading the way in this digital landscape, empowering businesses to thrive in the face of change.

 

 4: How are Wipro’s service offerings evolving to adapt to the changing tech landscape in India?

 

As India's tech landscape evolves, so do Wipro's service offerings. We're transitioning from a systems integrator to a value orchestrator, focusing on delivering business-outcome-led technology solutions. By investing in capabilities, talent, and partnerships, we're leading digital transformation efforts, co-creating value with our clients in areas like revenue growth, operational efficiencies, and resilience.

 

By leveraging Wipro’s global capabilities and expertise, we aim to deliver innovative solutions that meet immediate needs and anticipate future challenges. Our commitment to strengthening our strategic partner ecosystem in India allows us to co-create value and drive transformative change across industries, ensuring we remain at the forefront of innovation.

 

AI is one specific area where we have been radically changing our thought process for India. We are very clear about two things – 1. We firmly believe that every single unit of technology work we do in India will very soon be AI infused and 2. We absolutely need to have the right domain and security guardrails in our AI solutions to ensure responsible use.

 

At one of our BFSI clients where we worked to empower the frontline staff with the right AI-driven toolset, the first thing we did was to land our Responsible AI framework using our WeGA studio.

 

5: What role does cloud technology play in Wipro’s future growth in India?

 

Cloud technology is central to our strategy for future growth in India. We believe it is evolving to be seminal for digital transformation, enabling businesses to innovate, scale, and adapt to changing market dynamics with agility. Our holistic approach to cloud services, encompassing AI-powered capabilities, ensures that our clients can leverage the cloud to accelerate their digital transformation journeys.

 

To get cloud adoption right first-time, we have orchestrated an industry-first approach to modernize both applications and infrastructure using our Wipro FullStride Cloud Services. This  represents our commitment to providing comprehensive cloud solutions, unlocking new opportunities and operational efficiencies for our clients, and maintaining a competitive edge in the digital era.

 

6: What are the current trends in the BFSI sector, and how does Wipro leverage its BFSI consulting and advisory expertise from Capco in India?

 

The BFSI sector in India is witnessing significant trends, including the growth of digital payments, the emergence of innovative banking models, and a focus on financial inclusion. These trends are reshaping the sector, driving banks and financial institutions to optimize their operations and invest in new technologies.

 

This is where Wipro's expertise, augmented by our BFSI consulting and advisory capabilities from Capco, becomes invaluable. We are at the forefront of addressing these shifts by offering tailored consulting and technology services that cater to the evolving needs of the sector.

 

By aligning our offerings with the strategic priorities of our clients in the BFSI sector, we are helping them navigate through this period of rapid change, ensuring they remain competitive and continue to thrive in the digital era. We are partnering with Indian banks and financial institutions to help them navigate the evolving landscape, improve operational efficiencies, and drive growth through innovation.

 

7: AI is the current buzzword. What has been the adoption journey so far, and how does this align with India’s tech landscape?

 

The journey of AI adoption at Wipro has been both strategic and transformative. We've integrated AI into our client projects and internal processes with a focus on ethical and responsible use. This approach not only enhances our service offerings but also sets new benchmarks for operational excellence. The Indian tech landscape is rapidly embracing AI, and our initiatives align perfectly with this shift.

 

I've personally witnessed the remarkable potential AI holds for the Indian market. It's not just about automation or efficiency; it's about reimagining how businesses operate, engage with customers, and innovate. Our commitment to AI is deep-rooted. Last year's significant investment in AI was a testament to our belief in its potential to drive the future. We're not just adopting AI; we're shaping an AI-driven future that's responsible, inclusive, and transformative for our clients and society.

 

8: How does Wipro plan to continue its growth momentum in India? What investments and strategic partnerships is Wipro making to drive its growth in the Indian market?

 

Our growth strategy in India is deeply intertwined with our commitment to innovation, excellence, and understanding the unique needs of the Indian market. We plan to continue our growth momentum by leveraging our global solutions and expertise, while also focusing on local innovations and partnerships that address the specific challenges and opportunities in India.

 

Strategically, we're investing in areas that are crucial for the digital future of India, including cloud technologies, cybersecurity, data analytics, and AI. These investments are complemented by our efforts to forge strategic partnerships that enhance our capabilities and extend our reach across various sectors.

 

One of the key aspects of our strategy is the emphasis on talent development and community engagement. We're actively working to create a robust talent pipeline that can meet the demands of the future, engaging with early-career professionals and seasoned industry veterans alike. This focus on talent is not just about filling positions; it's about nurturing a community of innovators who are equipped to drive change.

 

In summary, our growth strategy in India is a balanced mix of leveraging global expertise, investing in key technological areas, forging strategic partnerships, and nurturing talent. This comprehensive approach ensures that we remain at the forefront of India's digital transformation journey, driving growth and innovation for our clients and the broader ecosystem.

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