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Check Out Some Strategies for Increasing your Mobile App Userbase in 2021
Check Out Some Strategies for Increasing your Mobile App Userbase in 2021

September 20, 2021

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Do you know there are more than 2.2 million applications in Google Play Store? Most of the applications are the same and increasing your app's user base is simply the achievement of the app.

Do you want to increase your mobile app user base? Finally, your app gets published in stores! That’s great! So, now you wish to increase your users; isn’t it? 

In this world of digitalization, advertising through means of digital media is, no doubt, can boost the user base. App download, as well as installation, is the foremost step for connecting with the app user base. The most vital step is to get in touch with them as well as offer them much better features. 

In order to grow the user base for any app, it's important to enhance performance along with additional features on a daily basis. In this guide, we will study about the same! Let’s get started with the same! Happy Reading!

Improve your App Visibility through ASO

Do you know app store optimization is the vital factor that can improve your app's visibility? Creating app titles, app descriptions, as well as keywords, can help you in having better ASO metadata that will ultimately improve visibility.

A catchy headline can create a better impact on apps user base conversion rates.

Build User Base with Social Media

Building a user base by using social media is an effective means to increase the app user base. Now, paid advertisements on different social media pages particularly; YouTube can increase your apps user base.

Also, it will lower rates as compared to other marketing channels. Hence, publicizing via social media pages can enhance the user base.

Promote your App- Outside of your App

Now, it's time to leverage the web presence outside the app. You can promote the app on social networks and your website. Simply create a landing page for introducing the users to your app.

If it's possible for you do get your app highlighted on other websites too. Another thing that you can do is to create a widget and add it to your site. Why? To display the app on related pages along with proper download buttons.

Moreover, you can add a smart app banner to your site. It will get displayed when users will access your site from their smartphones.

Referral Marketing through App

It’s also an ideal means to increase the app user base. Hence, rewarding the users simply with referral earnings can help you in getting more and new users that will ultimately improve the user base.

Build a Meaningful Relationship

Now, it's important to encourage user engagement so as to drive actions in your app. For engaging as well as re-engaging users, the 2 greatest weapons that play a major role are push notifications as well as in-app messages.

Encourage users for rating and reviewing the app. This will influence the efforts of your organic acquisition since high star ratings impact positively the decision of users to install the app.

Share promotions as well as the latest special offers as they are perfect ways for encouraging conversion.

What are the few Things that One must keep in Mind While Designing their App Growth Strategy?

·       The app design needs to be simple and easy to use: The users can simply access what they actually need in few seconds. If people love utilizing this app, then they will surely be going to spread the word regarding your brand.

·       Frequent app updates for app growth: Add value consistently to what you offer to keep customers hooked to the app. Analyze the data of your user for ensuring that everything that you add and features is helpful to them.

·       Analyze the app deeply: It's important to recognize the app features that are attracting your users and how to make the features better.

·       Experiment: You have to take benefit of tools that are available to you. Some of the potential means like in-app messages, new cards, push notifications can increase user engagement. It’s better to try each one as well as evaluate the outcomes.

·       Take note of your users’ efforts: It's better to reward your users when they proceed with some action.

Final Insights

Hope you have enjoyed reading this guide and it helped you in knowing more about how to grow your app's user base. By following the above-given strategies, you can succeed in growing the app user base effectively.

It's important to remember that the success of the above-given strategies will be reliant on your users' understanding. 

Once you have completed a user base, it's vital to discover how to actually take care of customers as well as to make your users feel as they are an important part of the community. This, in turn, will help you in gaining lots of loyal customers.


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Ashish is a seasoned industry veteran and holds strong experience in Technology PreSales Customer Service and People Management

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