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Top 5 Mobile CRM Apps for Your Small Business
Top 5 Mobile CRM Apps for Your Small Business

September 6, 2024

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In a world where technology is growing at a faster pace, traditional software is also going beyond the horizon. Mobile apps with multiplatform versions allow employees to work from home or access business applications on the go. This combination of mobility and technology creates new opportunities for businesses, as they complement each other to provide better service and support. 

 

Talking about CRM software, that offers a wide range of once unimaginable features. The needs of employees working from mobile devices differ from those in the office.  

 

A study found that 65% of mobile-based CRM sales reps achieved their sales targets, while only 22% of those using traditional CRM programs met their targets. Mobile CRM offers significant benefits for sales reps who are on the go and work remotely. 

 

CRM is essential for teams to access the latest information to keep updated from different locations and for customers to have a mobile-first experience. It allows access to customer data anytime from any device and helps build a mobile strategy, including branded apps and distributed customer service and support. 

 

Today, with mobility on the go, let's discuss the top 5 mobile CRMs available in the market. 

 

Understanding Customer Relationship Management Software 

A CRM platform is a system that stores customer data in a central location, enabling businesses and salespeople to manage and track customers, build better relationships, and increase sales. It can be as simple as a phonebook app, or Excel spreadsheet, or as complex as enterprise software like Salesforce or Microsoft Dynamics.  

 

Mobile CRMs provide full access to customers and relationships via a mobile app, allowing businesses to stay connected on the go. The goal of a mobile CRM is to grow sales by increasing productivity, streamlining communication, and building stronger client relationships. Mobile-centric CRMs benefit different groups, including businesses, employees, and customers, in different ways. 

 

5 Best Mobile CRMs Available in the Market: 

CRM is a crucial tool for businesses and teams, and integrating it into mobile devices can ensure tasks are completed regardless of location. Here are the top 5 mobile CRM software that are available in the market. 

1. Bridge Suite CRM: 

Bridge Suite CRM is an ideation from the heart of core business expertise holding years of market exposure and understanding the lead-oriented market. Bridge suite software as a cloud-based CRM centralizes customer data, demographics, purchase history, and communication records, enabling personalized interactions and improved service delivery. This holistic approach fosters tailored customer engagement, potentially elevating satisfaction and loyalty. 

 

It streamlines sales processes by constructing robust pipelines and automating key tasks. With centralized data analysis, the software sheds light on customer behavior patterns, potentially improving sales growth and productivity. This standardization coupled with data-driven insights enables refined decision-making and agile strategy development. 

 

Bridge fortifies customer loyalty initiatives through advanced analytical tools, such as sentiment analysis, automated ticketing, and behavior tracking, which synergize to identify and quickly address customer concerns. This proactive approach encourages repeat business, minimizing attrition and maximizing customer lifetime value. 

 

The Bridge Suite showcases the top suite of applications that give a way to bring sales management at ease.  

  • Omni is an intelligent application that integrates with ERPs to improve business performance through strategic planning.  

  • Vista allows for effective sales process setup, smart inventory and delivery tracking, and better team management.  

  • Serve is a ticketing software for all types of services and supports software issues.  

  • Nexus is a business card-based application that collects data by business cards and other processes.  

  • Drive provides real-time tracking, routing, delivery, and supply chain analytics. Pulse makes shopping interfaces easy with e-commerce capabilities.  

  • Galaxy is for field salespersons for map tracking, delivery tracking, and service tracking for transport allowance and commission management.  

  • DMS sorts all dealer management relationships into one app, offering one-to-one mapping management. 

 

2. HubSpot: 

HubSpot's mobile CRM app offers a comprehensive solution for businesses of all sizes. It consolidates CRM functionality into a mobile package, allowing users to create tasks, reminders, and deals while having instant access to contacts and a detailed activity feed for lead tracking. This powerful and user-friendly solution combines scalability and ease of use. 

3. Zoho CRM: 

Zoho CRM app offers an intuitive interface with features geared towards sales departments. It includes automated lead capture, real-time sales tracking, detailed contact and customer management, voice notes for logging calls, event, and task organization in a dashboard view, and location features to identify sales opportunities. The pricing starts at $14 per user/month, offering affordable pricing and extensive integrations. Consider exploring Zoho CRM and its mobile app for a first-rate CRM solution. 

4. Pipedrive: 

Pipedrive is a sales-focused solution with industry-standard features like contact notes, email syncing, and meeting prep resources. Its main selling point is its emphasis on organization, offering a sleek, user-friendly interface to keep users on top of team and individual performance. 

5. Freshsales: 

Freshsales is a CRM app by Freshworks that streamlines sales processes and provides a 360° view of customer interactions. It features automated lead capture, advanced telephony features, call IDs with contextual information, customizable dashboards and reports, and an attractive, easy-to-use interface. Freshworks also provides expertise in marketing, HR, customer service, and IT management software solutions. The app's user-friendly interface makes pipeline management a joy. 

 

Getting Mobile CRM Onboard 

Mobile CRM applications have become crucial for small businesses to streamline their customer relationship management processes. The top five apps include Bridge Suite CRM, HubSpot, Zoho CRM, Pipedrive, and Freshsales. These apps offer features to enhance productivity, improve customer interactions, and drive sales growth. They provide businesses with the flexibility to manage customer relationships on the go, access critical data in real time, and make informed decisions quickly.  

 

As technology takes wider turns, mobile CRM applications will become more sophisticated, incorporating AI-driven insights, enhanced automation, and deeper integration with other business tools. By adopting a customer-centric strategy, small businesses can position themselves as more agile, responsive, and competitive in an increasingly mobile-first world. The right CRM can be a game-changer, enabling them to build stronger customer relationships, increase sales efficiency, and drive growth from the palm of their hand. 


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