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Emerge 50 Analysis Mirrors the Findings of the Start-up Report

Inside the boardroom of NASSCOM headquarters, takes place a serious brainstorming.

Participants – NASSCOM Products Team, NASSCOM Industry Research Team, and Zinnov (our process partner). A total of ~500 companies being screened and scrutinized on more than 30 business and technology parameters. Since I was already working on the Start-up Report – 2016 Edition – it became intriguing for me to draw synergies between our report and the EMERGE 50 Analysis. Some of the key findings are given below:

Tier 1 cities harbor maximum software product companies – tier 2,3 steadily making their visibility

Although Delhi-NCR, Mumbai, Bangalore, and Hyderabad occupied more that 70% of the total application pool, companies from tier 2 cities were also becoming noticeable. Jaipur, Indore, Kochi, Coimbatore, Visag, Trivandrum, Amritsar, and Chandigarh – together accounting for 6% of the application pool. With >13 states having already established start-up policy frameworks, this number is bound to rise in the next couple of years.

B2B businesses are becoming prominent in India

65% of the applicants offered B2B solutions. In a country with 1.3 billion customers, with huge scope and opportunities for B2C companies, B2B software product firms are also making their presence felt – most of them catering to both Indian and global clients. B2B product start-ups (as per our start-up report) occupied 1/4th of the total start-up funding and their funding went up by 18-22% YoY.

Big data/analytics, cloud, and enterprise solutions are the most popular, IoT catching up fast

Of the top 50 companies recognized and awarded at the NPC, ~50% of the companies offered analytics solutions. 20% of them offered IoT solutions – in the HealthTech, CleanTech, EnergyTech, and Robotics. Top technologies as per our start-up report would be Big Data/Analytics, Cloud, IoT, ML/AI (~750 start-ups in India).

Product companies are exploring global markets

>80% of the total applicants had some form of global focus, highlighting that global scaling is on the top of their mind, prompting them to create world-class software products.

Finally, I will leave you with the list of the top 10 companies recognized by EMERGE 50 Awards.

Company Name
City Product Description
AVR EdGE Networks Pvt. Ltd. Bangalore HIREalchemy HIREalchemy is an end-to-end AI driven solution for workforce transformation
Cardiac Design Labs Bangalore MIRCaM MIRCaM is a single front line device for advanced cardiac diagnosis with intelligence which provides real time analysis and generates instant alarms on detection of problems informing a doctor ahead of time, thereby enhancing patient care and safety.
Ducere Technologies Pvt. Ltd. Hyderabad Lechal Footwear Lechal is the one of the world’s first interactive haptic footwear – that helps in navigation and monitors fitness Bangalore A toolkit for software developers which allows them to fix crashes and dynamically communicate with users
iFuture Robotics Bangalore Ark Robot Builds technology inspection systems (mobile robots) for small scale manufacturing industries
Indix Internet India Private Limited Chennai Indix API Indix Product API provides RESTful, programmatic access to offers and catalog information, and easily integrates with ecommerce platforms, business systems, and product information management systems.
LogicLadder Technologies Gurgaon EnergyLogicIQ EnergyLogicIQ makes energy data simple to acquire, understand and act upon. Using machine learning technology that turns facilities into conscious facilities that learn from and respond to every energy wastage.
Oslabs Technology (India) Pvt. Ltd. Mumbai Indus OS Indus OS is the world’s first regional operating system made for smartphones in India & other emerging markets
Razorpay Software Private Limited Bangalore Razorpay Services Offers developer-friendly APIs and hassle-free integration for fast, affordable, and secure way for merchants, schools, ecommerce, and other companies to accept payments online
SirionLabs Gurgaon Sirion A SaaS platform that helps technology buyers and sellers effectively manage costs and risks associated with complex service agreements

As you can see, Indian software product companies and tech start-ups are beginning to offer sophisticated technologies and platforms, foraying both locally and globally. Do share your thoughts today on how can these companies scale fast and sustainably.

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