Product Name: FirstHive
Name of Organization: eMart Solutions
At the helm (all cofounders’ names): Aditya Bhamidipaty
Year of Incorporation: 2015
Vertical/Horizontal Play: domain of Sales and Marketing
“We are excited about engaging with a marquee organization such as NASSCOM. We create a lot of in-house White Papers on marketing. Since we have the only product in the market that does what it does, we are keen to leverage the NASSCOM platform to building thought leadership in the field of marketing”.
— Aditya Bhamidipaty, Founder/CEO, eMart Solutions
Innovation: eMart discovered significant opportunities in the Sales and Marketing space, where it saw a need for brand building through personalized communication with consumers and helping enterprises drive efficiencies in the marketing matrix. It innovated to develop a product that could talk to consumers personally, where instead of broadcasting one message, companies could have a unique conversation with each consumer.
About the product: The company conceived FirstHive in order to send the right message to the right person, through the right channel, at the right time. It was developed as a multi-channel, on-demand loyalty engine that would build Unique Customer Identities by collecting data from all sources of customer interactions.
Journey so far: eMart began working on the product in July, 2015 and launched it in January, 2016. In October, 2016 it introduce a beta for international users. Within four-five months there were 1,100 trials of the product from 64 countries! The company gathered feedback on the product’s functionality from this beta and began to build partnerships with systems integrators and resellers.
One of the big challenges that eMart faced during its journey was putting in place the right team and getting the right resources who could design and execute the product and put in place a robust product management plan.
Way forward: eMart has acquired good customers in India and is now aiming to address the needs of clients in the ASEAN and North American geos.
The company will also continue to focus on helping Fortune 500 and Forbes 2000 companies to create and manage large loyalty and customer/channel programs while delivering measurable RoI.