The National Association of Software and Services Companies (NASSCOM) is organizing NASSCOM Product Conclave 2017 on Tuesday, 7th Feb 2017 at India Habitat Centre, New Delhi. This event will bring together the best of 4 workshops with first-“SaaS Products” on day 1, followed by “Designing For User Engagement”, “Product Marketing” & “Selling to South East Asia” on same day with members of Nasscom Board, speaks about the main highlights of this event.
Workshop 1: SaaS Products : Go-to- Market in 180 days
Schedule: 11:00 am, 7th Feb 2017
The term software as a service (SaaS) is considered to be part of the nomenclature of cloud computing, along with infrastructure as a service (IaaS), platform as a service (PaaS), desktop as a service (DaaS), managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology.
With the help of this workshop you will be able to understand SaaS in a better way. SaaS, the real problem-solving power, will help you to face the market in just 180 days.
Workshop 2: Designing for User Engagement
Schedule: 11:00 a.m, 7th Feb 2017
Every UI designer wants to engage their userbase. That’s the whole point of a website or mobile app: to provide something of value that gets visitors excited and interactive. But it’s almost impossible to gauge engagement unless you’re actually watching a user interact with your website. Thankfully, there are clues and metrics that can be used to infer user engagement.
This workshop will cover how these metrics work, and why they imply greater engagement from users.
Workshop 3: Product Marketing
Schedule: 13:45 pm, 7th Feb 2017
The success of every product lies in its customer base and brand value. This workshop will cover how to develop an end to end product marketing strategy for technology products.
This workshop will also breakdown the role of product marketing within a larger product and engineering team. Aimed at beginner and intermediate marketers as well as entrepreneurs looking to develop an end to end strategy to bring their products to market.
Workshop 4: Selling to South East Asia
Schedule: 14:00 pm, 7th Feb 2017
Should you sell other people’s goods, sell your own goods, or enable others to do so? These workshop will teach you to how you can expand your product in South East Asia..
Register Now! Limited Seating Available
Get more detail here: http://www.nasscom.in/npc-north/