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India Productified - The Movement
India Productified - The Movement

November 5, 2020

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Software products became a talk of the town across the globe ever since Mark Andressen wrote that famous piece on ‘Why software is eating the world’. Little did we know that in a span of over two decades India would be housing some of the most innovative companies in the world building next gen products. Our industrial revolution has been a resultant of socio economic and geopolitical events over the years and post Y2K, India started building software products for the rest of the world through its world class service organisations. In a span of 2 decades India is now pretty much at the epicenter of the technology utopia. Startups have had an active role to play when it comes to software products.

 

As companies like Flipkart started catering to the domestic crowd, it became evident that India is onto something. In retrospect a lot of entrepreneurs realised that the Indian domestic market is huge and there are a host of problems that can be solved. Soon we had companies like Snapdeal, Freecharge,Myntra,Ola,Swiggy,Zomato and many more solving some problem or the other in the ecosystem. This caught the eyes of investors across the globe and we had an abundance of hedge funds, private equity, venture capital and above all angel investment in the country. Soon after a host of these startups growing exponentially became unicorns and the rest as we know is history. Most importantly the aforementioned triggered the product revolution in India.

 

Product Management which is relatively new to the technology world has been the topic of discussions lately across all technology forums. If Steve Balmer shook the stage with his ‘developer developer’ monologue back in the 90s, the 21st century has come to realise that its not engineering that decides the fate of the product but a tech savvy ,business oriented, design savant product managers who have the necessary acumen to create innovative solutions against customer needs. If Abraham Maslow were alive to see this day, he’d probably write a piece on product management. The job becomes even more difficult as human behaviour is 90% irrational. Daniel Kahneman and Amos Tversky spent their lifetimes studying the irrational behaviour of human beings. Thus a product manager apart from dealing with stakeholders at one end is also dealing with customers whose needs keep on fluctuating with time. It’s a difficult job and yet its’ one heck of an interesting profile. 

 

Keeping all that in mind NASSCOM has started a novel initiative called Skill Development for Product Management. It’s an ambitious project and some of the top product leaders from across the country have come together to drive this. NASSCOM wants to make India a product nation by creating 50k product leaders. To start with, an open stack content development is underway where through a series of webinars, eBooks , infographics and podcasts, product management aspirants, product managers and product leadership aspirants would be groomed on different aspects of products. An initiative this magnanimous has never been tried out before at this scale. Coincidentally India became the youngest nation in the world in 2020 with close to 600 million young people with 356 million in the age group 10 to 24. That presents an enormous opportunity to product leaders to build innovative solutions for this large domestic market.

 

NASSCOM has been quite instrumental in driving product companies across the ecosystem that has resulted in India now being among the top product nations across the globe. As C.K.Prahlad came up with his theory on how the lower rung of the society can be impacted by innovative solutions. To cut an analogy, the Skill Dev group for products would also expend its energies on taking product management to the lowest common denominator of the technology utopia-the students. It would sound pompous but most of the initiatives driven by the Product Skills group have had a decent engagement with the student community from across the country.  The student community is interested in exploring product management careers as they have been enchanted by the superlative nature of the products that have emerged out of nowhere over the last one decade or so. Having said that, if Skill Dev for Products were to become a revolution, it needs wider support from across the country. In the words of the great revolutionary Che Guavera “The revolution is not an apple that falls when it is ripe”. 

 

This is a one time opportunity for product enthusiasts from across the country to come and become a part of this movement. Help India become a product nation by creating product leaders in our country. We have all that we need to groom future product leaders. Information dissemination, collective consensus and flawless execution would help us make Product Skills Dev , a revolution as big as ERA in 1960s America or Richard Stallman’s GPL. As we move toward the innovation economy, we would need product leaders who can use the next cutting edge technologies to build the next Tesla or the next Google. Who knows, maybe the next #GPT3 or CRISPR would emerge from India. Stay tuned for the latest updates and connect with us on LinkedIn at #Indiaproductified and #50kPM. 

 

As part of the aforementioned, we have started a PM 101 track for product management enthusiasts who wish to get into product management. We would be covering the following tracks over the next two months of 2020. The first session, a talk by Malthi Suresh, a product leader has already happened and interested folks can click here to listen to the awe inspiring talk. The remaining talks on PM 101 would happen on the following tracks. You can even nominate yourself as a speaker or nominate someone you think could be a formidable speaker on any aspect of product management.

 

Folks interested in becoming a part of the skill dev movement for product leadership, should get in touch with me or Ankita. Let’s create Bell Labs ,Marvin Kelly created back in 1950s America through the India Productified movement and we really need your support. 

NASSCOM Product Skill Dev Microsite:https://nasscom.in/skill-dev/

Recordings of all the past webinars are available on our YouTube Channel- https://www.youtube.com/playlist?list=PLM06uCiI9yR4ZET7i9DBTjoF8SwxzIlR5

NASSCOM Product Connect LinkedIn Page- NASSCOM Product Connect, pls subscribe – https://www.linkedin.com/showcase/nasscomproduct/

 


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