Share This Post

Home >> Communities >> Sales & Marketing >> ASKSIG

Re: Is Sales Marketing alignment required?

Hi Sesha, I would think the alignment should be co-owned  in order to operate without bias or function effectively in any organization. Marketing is the conduit between offering ( product/ services) and customer. While sales hunt and farm customers, marketing plays the role of connecting the whatsinitforme for customer. Both these functions should complement each other.

Regards,

Sowmya

Share This Post

Leave a Reply