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The Future of Market Research and Strategy: AI, Big Data & Beyond

The Future of Market Research and Strategy: AI, Big Data & Beyond

Big Data Analytics Sales & Marketing Analytics
September 1, 2025 68 0 Read Article

In today's fast-changing business world, accurate market research and strong strategies are significant. Consumer priorities are changing rapidly, digital changes are again reforming industries, and competition is really high. Org...


India's Trillion-Dollar Blind Spot: The DeepTech GTM Crisis and the Path to True Value Creation

India's Trillion-Dollar Blind Spot: The DeepTech GTM Crisis and the Path to True Value Creation

Emerging Tech Product/Startups Sales & Marketing Digital Transformation
August 14, 2025 123 0 Read Article

For decades, India has charted a spectacular course in the world of technology, building a reputation as a global hub for engineering talent and IT services. While the country continues to boast of having the third largest pool of...


How KOL Marketing Supports the Growth of Web3 Projects

How KOL Marketing Supports the Growth of Web3 Projects

Sales & Marketing Blockchain
August 1, 2025 108 0 Read Article

  Web3 is ushering in a new era of the internet, one built on decentralization, ownership, and permissionless innovation. Blockchain, NFTs, decentralized finance (DeFi), and DAOs are at the heart of this transformation, bu...


Winning at influencer marketing with Agentic AI

Winning at influencer marketing with Agentic AI

AI Sales & Marketing
July 30, 2025 57 0 Read Article

Finding the right influencer is like picking the perfect investment—you want high returns, low risk, and long-term growth. But finding influencers manually takes a lot of time, judging content fit can be subjective, and it’s hard ...


5 Cloud Telephony Features That Transform Customer Support & Sales

5 Cloud Telephony Features That Transform Customer Support & Sales

Sales & Marketing
July 25, 2025 70 0 Read Article

Summary Cloud telephony enable businesses companies to expand support and sales in an agile and smart way. Teams can provide consistent service, enhance agent performance, and convert calls into actionable insights with minimal...


AI vs Human Creativity: Who Wins in Digital Marketing?

AI vs Human Creativity: Who Wins in Digital Marketing?

Sales & Marketing
July 24, 2025 97 0 Read Article

The last five years have seen more significant changes in digital marketing than the previous twenty years. With only a few clicks, Artificial Intelligence (AI) tools can now write, design, analyze, and optimize campaigns, which i...


Micro vs. Macro: Why Micro-Influencers Are Winning in Crypto Influencer Marketing

Micro vs. Macro: Why Micro-Influencers Are Winning in Crypto Influencer Marketing

Blockchain Sales & Marketing
July 24, 2025 68 0 Read Article

Influencer marketing has become one of the most powerful tools for growth. As new tokens, platforms, and projects emerge daily, crypto companies are constantly on the hunt for credibility, reach, and engagement. While macro-influe...


Beyond Automation – The Rise of Agentic AI in Enterprise Marketing

Beyond Automation – The Rise of Agentic AI in Enterprise Marketing

AI Sales & Marketing AI Inside
July 23, 2025 92 1 Read Article

For over a decade, marketing automation has helped enterprises streamline repetitive tasks, drive consistent messaging, and scale outreach efforts. Tools like CRMs, drip campaigns, and lead scoring systems gave marketers structure...


Enhancing Customer Experience Through ERP Solutions

Enhancing Customer Experience Through ERP Solutions

Sales & Marketing Retail - FMCG, CPG
July 17, 2025 38 0 Read Article

“Customer Is King, Customer Is Like God.”   In our childhood, we’ve all seen these slogans displayed in shops and heard familiar lines from shopkeepers, such as “Aap ki hi dukaan hai, bhabhiji” (it’s your own shop, sist...


A Step-by-Step Guide to Building an Inbound Content Strategy

A Step-by-Step Guide to Building an Inbound Content Strategy

Sales & Marketing
July 10, 2025 56 0 Read Article

In a world where consumers actively avoid ads and crave genuine value, inbound marketing has emerged as a powerful way to attract and engage audiences. At the core of this approach is a well-planned inbound content strategy a...


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