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Sales & Marketing

A Quick List: 11 Reasons Why You Need a Mobile Website

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No Hyper-inflated statistics; just 11 simple reasons: Optimized for handheld devices, Mobile websites have a streamlined navigation and improved download speed, both of which significantly enhance the user experience. Mobile-specific features like mapping functions are especially beneficial for you if you’ve a local business as visitors in your geographic proximity can easily find your website with location-aware technology. Mobile website = Higher rankings on mobile-friendly search engines like Google and Yahoo. You can place your business/website in a growing number of mobile and local directories. Mobile websites are “in”. They help you stand out as a contemporary brand. Mobile websites can be accessed on-the-run; anywhere, anytime. One doesn’t need access to a PC/laptop to get in touch...

How Content Marketing Increases Website Traffic

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Understanding How Content Marketing Life Cycle Works to Increase Website Traffic Writing content for ‘content marketing’ can be the highest order of ‘meta’ that can be. But what can we do, this is the ‘in’ thing! New articles cropping up on the web everyday about the same are testament to the fact that there is a range of audience out there who want to know how to use it to increase engagement and conversions on their website. Getting rid of advertisements and expensive sales-generating tactics, content marketing relies on publishing informative material which interests a niche group and then viral distribution of the same. An ‘inbound marketing’ tactic, it stems from the belief that quality content will naturally attract a large amount of people, thereby increasing brand awareness and web...

Quick User Acquisition Guide for Mobile App Owners

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A business without a sound user acquisition strategy is like lyrics without melody. Or a pool without water. Or a smartphone without internet connection (Imagine that…). Even if your product is outstanding and has been revolutionary in providing solutions to people, you can’t expect to meet your goals unless you entice new users to try it out. This is what the “user acquisition” strategy is all about. It entails the process of bringing new customers to your business. The goal is to create a sustainable acquisition strategy that evolves with new and changing preferences. Every business niche has a customized pattern of user acquisition. However, user acquisition for mobile apps is the hardest. The cutting-edge competition in this domain calls for a design that can stand out and speak for it...

Ten Tips For Small Marketing Teams

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Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less with most of them spending the majority of their time on lead generation and content creation through inbound marketing strategies, as well as juggling multiple tools, channels, and tactics to try and achieve their goals. When the stress and pressure of delivering high volumes of qualified leads isn’t getting any easier, how can small marketing teams manage the multitude of channels, tactics and online possibilities to meet their goals? Here are 10 tips to help small marketing teams to kill it. #1 Focus Focus is important for every company, but for small marketing teams lacking resources, the focus is essential. It’s essential in...

Accept Artificial Intelligence with Natural Love

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“The coming era of Artificial Intelligence will not be the era of war, but be the era of deep compassion, non-violence and love.” – Amit Ray, Pioneer of Compassionate AI Movement   Artificial Intelligence (AI) was initially kept aside for only computer scientists as the other sectors thought that it has nothing to do with their domains and it will be extremely complex and dangerous to handle. But soon this notion was changed and people started adopting AI but with a lot of speculation. AI as we all know is shaping today’s world in a completely new mould. The question is. Are we ready to take it up? According to a recent PwC study, 72% respondents viewed AI as a “business advantage”, however, research shows that 85% of AI projects fail due to risk, confusion and lack of upskilling amon...

What does Net Promoter Score mean, and why should you measure it?

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How would you determine the health of your customers? By using some metric. Isn’t it? But it might be confusing at times to use which metric as there are numerous customer experience metrics available in the market. And you might also be thinking which metric to use? One specific and simple to use metric that can help you understand your customers better — NPS or Net Promoter Score. The metric is used by almost every business worldwide to measure customer loyalty while giving you an overview of a customer’s experience. For instance, by looking at NPS scores, you can quickly identify your loyal customers that are responsible for an increase in numbers of promoters.  You can review their feedback to know why they love your brand. The details are further used to create effective loyalty progr...

Search Engine Marketing and Emerging Trends

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An insightful twitter chat on “Search Engine Marketing” by Mr. Fernando Angulo- Head of communication, SEMrush with Mr. Naman Kishore Parcha- lead, community NASSCOM insights being the moderator. Organized by Dr. Amit Nagpal and Mr. Narvijay Yadav on 14th June 2020 at 6 pm. Mr. Fernando was welcomed by Blog India Blog and talk commenced with the first question by Mr. Naman-“ The difference Between SEO and SEM? Mr. Fernando started by explaining how “SEO is part of SEM or search marketing as it is widely known. SEM is used only to refer to Paid Advertising campaigns, but the use of SEM is widely known for both, SEO and PPC, SEO is all optimizing your website to get higher rankings in the organic search result while SEM goes beyond SEO”. Moving forward with the talk and making it more apt fo...

Community Management – The Art of Building Communities

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This is a three part blog series on community management. In part 1, we will discuss the art of building communities. Community Management Part 1- The Art of Building Communities COMMUNITY: SHARED IDENTITY Community, a word that brings a feeling of belonging and togetherness, is inseparable from an individual’s heart. We, consciously or sub-consciously, always desire to belong to an entity much bigger than us. Community fulfils this desire. In a group we feel safe and confident. People with similar interests, attitudes and motives make a community. These common characteristics are present due to common geographical area, brand preference, psychological need etc. Members of community share values, trust and loyalty with each other. People feel safe to share their thoughts in the boundaries ...

Do you have a Powerful Call to Action ?

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Call to Action The term is interesting, but do we know that how and when should we use this. So let’s understand that what is CTA? A call to action is a reference to an image, text or content deliberately used to evoke users to perform a specific action. It leads the consumer to the next step of marketing/sales funnel. Examples of CTA are – If growing your email list is the motive, then – “sign up to our newsletter” If sale is the motive, then – “collect your discount voucher” If you want to promote your content, then – “download our E-Book” These are the action buttons you all have seen or clicked while surfing on internet but why don’t you click on every CTA – The answer to this is very simple but process is time taking so let us understand it with the example and the process indulged. &...

How Companies Can Turn To Digital Marketing To Survive COVID-19?

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There are a few problems that if you ignore long enough, they might go away. However, the COVID-19 pandemic isn’t one of them. It has already had a considerable impact on every aspect of our lives and businesses – big and small – have been impacted by this crisis. In such a scenario, the only thing that appears to be the ray of hope is the assistance of technology.   In many cases, the ability to adapt to the new digital landscape will act as a deciding factor, determining whether or not an enterprise will make it through the tough times. All enterprises across sectors are trying their level best to leverage digital solutions to sort their operations and stay afloat.  Even when it comes to marketing, clearly, going digital is the winner, and companies, even the ones who probabl...