Sales & Marketing


Ask me Anything with Satinder Juneja, Head of Marketing, L&T Infotech

Satinder Juneja is a senior marketing professional with over 23 years of experience in B2B industries across IT & Telecom domains. He is Head-Marketing at L&T Infotech (LTI), responsible for Corporate Marketing function. Prior to that, he has worked for NIIT Technologies, Microsoft, Aricent, HCL Infosystems, AirTel, and The Hindustan Times in various roles in marketing. He also consulted with various IT/ITES companies and PR firms. He has touched all the facets of Marketing & Sales enablement thru his career. A TEDx speaker, he also featured on Gadget Guru on NDTV Profit. A speaker at Marketing conferences, he is part of the expert panels as well jury member at various marketing competitions. Satinder is also part of NASSCOM’s special interest group on Sales & Marketing. He...

The Online Ecommerce Business Ideas – Start with Minimum Investment

The Ecommerce industry is growing at a rapid pace across the world. As per the stats shared by GlobeNewswire, the global B2C e-commerce market is anticipated to reach USD 7,724.8 billion by 2025. Not only the big companies even the small eCommerce companies serving in the local town and cities are growing at an unprecedented rate. The rise of m-commerce and social commerce has helped the small companies to grow at a faster rate. Considering the growth of big and small ecommerce companies, investment in the ecommerce industry seems to be a profitable idea. However, starting an online ecommerce business is not a cake walk. If you are assuming that today you will set up an online store and from the next day sales started flowing, believe me, it is not going to happen in the competitive ecomme...

Re: Lessons from Leaders Worth Sharing

‌ brilliant discussion topic. I see this happening at so many levels, everyone wanting the biggest pie of a win attribution. Marketing, sales and solution teams collectively create a roadmap to a customer’s journey and if they are just competing with each other, the customer experience goes down the hill.  Just as the business leader said: The three departments need to effectively work together to make their product or service successful and beat the competition outside the company.

Content or Target? What comes first for campaigns?

It is a no-brainer that both and a  are crucial elements of a There are many ways to ‘mix and match’ these elements for desired results. Some companies bet on a ‘‘ approach. But there are others who stand by a ‘‘ strategy. There is no right or wrong way in doing this. But definitely, there is a ‘better’ way – and it can be easily derived from your campaign objectives. Here are my views on both approaches. Feel free to chime in with your thoughts in the comments section. Content First Approach: For most -driven organizations, developing solutions comes first. and may follow instead of preceding it. In such cases, the aim would be to the solution / product to the target market as much as they could. So, across various formats takes the driver’s seat for . Depending on how t...

5 Simple Ways to Spam your Way to the Junk Folder or better yet, be permanently blocked

For most people, sharing their address is as concerning as changing their kids’ diapers every hour – thanks to the Toms, Dicks and Harrys of the world who spam your mailboxes at the drop of a hat. In today’s context of ‘many mails, nothing sails’, seeing even a thousand ‘unreads’ doesn’t matter. For some, unread mails is still a sore sight – they clean their inbox frequently for their own reasons. The point to note here is that – if the mails that you are writing are not effective, they will be eternally left unread, ‘read-and-forgotten’, deleted or better yet, junked. Now imagine the plight of  experts who use as a primary tactic to reach their targets!  Here are the 5 most common email characteristics that Toms, Dicks and Harrys swear by to their way to their targets’ inbox or bett...

Ask me Anything with Ankush Garg, Marketing Director, Pentaur

Ankush Garg is a Marketing professional with 16+ years of experience in B2B & B2C Digital marketing. He is currently Director Marketing at Pentaur and leads a team of consultants for Marketing Operations, Sales Operations, Demand Gen, Customer Success & Consulting – for Marketo and other clients. You can ask questions on: Marketing Automation B2B Marketing Marketing Ops You can ask questions till 29th, August and they will answered on 30th August. Please add your questions in the comment section below.  

Choosing The Right Horse For Your Course: The 4 Must Dos For Engaging A Marketing Partner

Engaging an agency, or in better words a marketing partner, for your marketing needs could make or break your business. Here are 4 must dos if you want a successful engagement with your marketing partner.   Think through your marketing goals The best marketing goals are always complementary to business goals and sales goals. Depending on the focus areas, these goals may be more aligned to business objectives like brand building, perception improvement…etc., or aligned to sales goals like generating leads, nurturing leads, increasing pipeline, accelerating sales cycles, or a fine blend of both. Having absolute visibility on your marketing goals is super important. The more the details on how to achieve this goal, the better would be the engagements and approach. For example, let us consider...

Is the “long copy” back?

A few weeks back, I was at a B2B marketing panel discussion – “So, what’s going to stick on the Marketing Dartboard?”. Content being one of the core elements of marketing it was obvious that it had to be discussed at length. One of my senior colleague in the panel, who is quite passionate about content marketing believed that the long copy is back in the business – that triggered this blog. I would love to hear your thoughts. Here’s what I think… Until now, in content marketing we all believed that “less is more”. We are inundated with content across channels – social, blogging platforms, innovative content delivery apps and what not. This combined with the increasing attention deficit – “less is more” – still feels perfect. Look at most of the B2B company websites and you’ll see flashy st...

#ICYMI The NASSCOM Community is a real-time Gamification example

Gamification has become an increasingly popular technique over the years, including in the B2B space as well. B2C marketers have derived great value from gamification to drive engagement levels with their consumers. NASSCOM Community Member – , recently wrote a post on an overview of what Gamification is all about – it is a great read! While browsing through the NASSCOM community, I was pleasantly surprised to find real-time feasible working gamification models across the site. The ‌ strategists, administrators and moderators have done an excellent job planning these models to improve engagement across the community.  Here are a few thoughts around how community leads may have come up with these gamification models – in a step-by-step approach. Identify key engagement goals tied to t...

Re: Is Sales Marketing alignment required?

Hi Sesha, I would think the alignment should be co-owned  in order to operate without bias or function effectively in any organization. Marketing is the conduit between offering ( product/ services) and customer. While sales hunt and farm customers, marketing plays the role of connecting the whatsinitforme for customer. Both these functions should complement each other. Regards, Sowmya

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