Sales & Marketing


  

Predicting *NEW* Payroll Management Software Trends For 2020

With each year, we are seeing a drop in the number of companies outsourcing their payroll process. It anyway, just helps you with the compliance and calculation, solving queries and collecting attendance data still plagues your life. Thanks to a handful of advanced and robust payroll management software vendors who relentlessly kept working on the aspects like integration, mobile application, multiple ways to mark attendance and more. While that is being done, the advancements in the HRMS software India has does not come to a halt, for technology is meant to grow continuously. And so, the onset of 2020 also has some or the other predictable and non-predictable upgrades for every technology that exists and is on the boom. In this blog, we unveil 3 of the *NEW* payroll management software tr...

Rise of Martech

What is Marketing? Marketing is a complicated profession. But, what really is marketing? According to Wikipedia: – “Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.” So basically, it’s a way of making your product cool and awesome to the public. Make it interesting enough that people are ready to be indulged in your idea. So, what is the marketing process? Marketing is not just Advertising As you can see, it goes through many phases. I have seen and witnessed with my very eyes, people mistaking marketing with advertising. But it is not. Marketing is assorted with various phases of business development. If you do not know or understand what your customer wants, how can you build ...

Top 5 Reasons to Choose iPad Survey App to collect Customer Feedback

Customer Feedback Software has become one of the most ideal ways for businesses to measure and analyze customer satisfaction. Based on where the customers are, multiple ways can be used to get customer feedback – like through SMS surveys, Email Surveys, Online Surveys, and by setting up iPads and Android tablets as Kiosks.  Using tablets and iPads is a great way to get feedback from customers in real-time. When you take on-premises feedback, like after a meal in a restaurant, after shopping in a retail store, after a massage at a spa center, the feedback is likely to be very apt as the experience is fresh in the customer’s mind.  For in-the-moment, on-premise feedback, iPads are an ideal feedback tool. iPad Survey Apps can be set up within minutes and handed over to customers to get ...

How ONPASSIVE is Utilizing AI to Implement Innovative Marketing Platform for Business Owners?

Some of the tools and how ONPASSIVE uses it to streamline the online marketing world. AI-Powered Crowd funding Tool People come up with innovative ideas every time. Every new idea has the ability to bring a change, but only a few ideas come to light. This is mainly because of the initial funding issues. A solution to this problem is by methods like crowd funding. ONPASSIVE AI marketing platform leverages AI to not only creates fundraiser campaigns but also to promote causes. The AI platform will be able to understand the nature of the campaign and is able to promote it on multiple channels at a time. AI-Powered Email Marketing Tool If you are new to Email marketing or want to know more benefits of email marketing, click here to know more. Everyone who’s familiar with email marketing unders...

3 Best Customer Feedback Metrics you must Track in 2020

All businesses need to know if they’re on the right track or not. The best way to know this, of course, is to measure customer satisfaction. This helps you get a good insight into your customers’ level of happiness and satisfaction with the experience and services you offer.  To measure customer satisfaction, you can ask your customers to share their feedback at various touchpoints of their experience with you and your business, like post a meal, post purchase at a store, after delivery, after their appointment and similar. The Customer Feedback you measure can be a good mix of open-ended and close-ended questions to ensure that customers can share their opinions in their own words, while also keeping your feedback form short and crisp, which ensures a better response rate.  Wh...

3 Reasons why Traditional Marketing is NOT Dead in this Digital Age

The rise of digital media has opened several new tactics to reach out to consumers and engage with them, which includes inbound marketing, automated mails, and so on. This makes many marketers to believe that   traditional marketing surely seems to be dead. It seems very unlikely for a company today to still use traditional methods of marketing, such as print and television to promote their products and services. According to recent statistics, in 2017, digital ad spend jumped to $209 billion worldwide reaching 41% of the market as opposite to TV ads that reached only 35% of the market. However, traditional marketing is still here to exist and it is certainly not OUT yet. It is still used by millions of people today. Traditional marketing is often described as an approach with a sole purpo...

Why should B2B businesses focus on the customer experience?

Companies in the B2B space have paid scant attention to customer experience(CX). Customer experience has always been a critical focus of businesses with a B2C model. As more and more companies have started embracing digital technologies to stay competitive and agile, customer experience has gained significance for players across domains. For a majority of B2B organizations, their strategy to ace competition hovers around pricing. They fail to acknowledge the utility of customer experience in their business models. Industry experts believe that companies should align customer experience, along with their stated business objectives and metrics. A recent Gartner report emphasizes the need for according importance to enhancing the customer experience. The report highlights that “only 34 percen...

Leveraging JIRA and Confluence for Better Marketing Campaign Management

In the present-day aggressive market scenario, the importance and complexities of marketing are undergoing a paradigm shift. Coping with these challenges requires an environment of cohesive communication, planning, teamwork, and execution that can support a multi-channel approach for marketing initiatives. Working with multiple teams to execute marketing campaigns on various channels and optimise the workflow of each of these individual campaigns, as well as the overall project, racing against deadlines and time tracking vis-a-vis progress is what the daily grind of marketing entails. Traditional project management tools often come up short in managing the complex nature of modern marketing initiative. Flying off with vague plans, inadequate communication between different teams and wastag...

Before Launching a New Product know your Competitors to fine-tune your GTM Strategy

Go-to-Market strategy is a plan to employ the resources (internal & external) of an organization to deliver great customer value and gain a competitive edge. A Go-to-Market strategy is a business plan that defines how to enter a new market to reach target customers or launch a new product/ service.While building a GTM plan, businesses face many challenges due to rapid innovation and daily changing market dynamics. Therefore, you must create it with caution and rich knowledge to either avoid the challenges or overcome them. Before discussing the major challenges when developing a GTM strategy, let’s take a look at its objective and the best technique to build one. The Objective Of Strategizing A Go-To-Market Plan Rapid innovation is causing products and services to evolve over time. Thi...

Ask me Anything with Satinder Juneja, Head of Marketing, L&T Infotech

Satinder Juneja is a senior marketing professional with over 23 years of experience in B2B industries across IT & Telecom domains. He is Head-Marketing at L&T Infotech (LTI), responsible for Corporate Marketing function. Prior to that, he has worked for NIIT Technologies, Microsoft, Aricent, HCL Infosystems, AirTel, and The Hindustan Times in various roles in marketing. He also consulted with various IT/ITES companies and PR firms. He has touched all the facets of Marketing & Sales enablement thru his career. A TEDx speaker, he also featured on Gadget Guru on NDTV Profit. A speaker at Marketing conferences, he is part of the expert panels as well jury member at various marketing competitions. Satinder is also part of NASSCOM’s special interest group on Sales & Marketing. He...

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