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Content Marketing: Boost Up Your Sales with a Compelling Brand Story QUICK!
Content Marketing: Boost Up Your Sales with a Compelling Brand Story QUICK!

June 22, 2019

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When I reach to a brand digitally, the first thing I want to know about them is, their “Brand Story.” Obviously, before relying on them I need to know what they do, how they do it, and where did they begin from. Yeah, I need to know it all.

The storytellers behind the brand story are the content writers. It is important that when working on a piece of write-up, you not only craft it with precision, but like the others in the marketing team, a content writer needs to be more than just a word player, but a creative storyteller.

You need to convince your consumers to trust your brand, and express why you are the best. To ensure your sales boost up with a compelling story, I have listed here a few tips that would definitely help.        

9 Tips to Write Your Marketing Content Like a Storyteller 

  1. Get Along with Other Storytellers

Talk to others in the team, before you start working on the next write-up. Ideas are always made better, shared and modified with contributors. They would suggest a new perspective of writing the same work or may be suggest a better theme.

Also, it is important that you jot down the way you want your work to be promoted and how you expect to finish it.

  1. Enchant the Audience

Your story necessarily needs to reach to the right audience. Your content needs to reach the right people to pump up your sales. For this, it is very important that you research your audience and understand not just their needs but also, their general language.

If you aim at selling your services to the youth, then it needs to be structured in a way that it is comprehensive and peppy but, if you aim at the working class the language needs to be a little formal and sophisticated. 

  1. Share on Different Mediums

Your content would never serve its purpose if it is not shared on different mediums. Short videos of your brand story, a few infographics, some interesting images, and captivating blogs are going to reflect on the conversions immediately.

Share your content on different mediums and see how quick it reaches the target audience. To make your audience realize your digital presence, it is important that you are present digitally via all means. 

  1. Don’t Misguide Your Audience

Let your target audience know the real you. Do not try to deceive them or fool them with your content. It is essentially important that each word they read or listen to from your end is true. Gain the trust, before you start making money.

A trusted and reliable brand takes time to build. So, give your brand some time and during this period let people know you are right here to help them.

  1. Create Unique Stories

Do not start with the traditional techniques. Do not only work on the content but on titles and subtitles too. Instead of beating around the bush, go a little off-track and start building the story from the title itself.

It is from the engaging start that your target is going to stay and explore your work further. For example, if you sell assignment writing services, do not blankly use assignment writing services for the title, start with something interesting as Pocket Pleasing Assignment Writing Services or World Class Assignment Writing Services. This would keep your reader engaged and the visitors are definitely turning to conversions. 

  1. Keep the Reader Hooked

An engaging start can always help you to keep your reader hooked. Start with an anecdote, or the first person story that would intrigue your buyer to know further about the brand. Once, you have succeeded in engaging your reader, then talk about the solutions you would be providing.

Almost 80% of the buyers who spend more than 2 minutes on your website, are sure to buy your services. So the trick is to reduce bounce rate and increase conversion rate with intriguing hooks.

  1. Take Care of the Tone

Do not instruct your reader. They would never like to be instructed. Just persuade them that too without sounding much clingy. Just be very clear when you write about the solutions you are providing them. They should feel this is what they have been looking for.

A little exaggeration of the services and making the problem sound bigger than it is, is acceptable if it is done the right way.

  1. Add to Something

The purest form of the story is one where someone tells the events in the series. Thus to market your services, first tell the problem, then the consequence and then how you can help. You should choose to add facts and figures that reflect how you can help and how others have benefited from the services. 

  1. Don’t Leave Them Perplexed

Bring your story to an end. It is important that the complete write-up is winded up as beautifully as it is being written. With all the questions answered and the problems solved, let your readers connect with you and get you the best results.

To see your sales skyrocket, it is important that you bring up stories that are unique and connect with the audience easily. 

And This Is All the Lady Had to Say…

Next time when you are working on promoting your services, and your heads want you to come up with an interesting piece, do try these tips. And to double-check the trick works, ask someone not from the profession to read your work and help you with better suggestions. 

All the Best.! 

Summary: Writing a content that converts is really tough. It is important to beat the traditional how, when, and what things and come up with work that emotionally targets your audience. If you want your reader to engage with your work emotionally and reflect in conversion, storytelling is the best idea to follow. 

Author’s Bio: Yeti William is an academic writer. He has been providing solution to students who ask, “Can you do my assignments?” question to her. He is also associated with Instant Assignment Help Australia an online academic solution proving service. In his leisure time, he is found sipping coffee in her favorite cafe.


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