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Challenging The Now with AI in Marketing

July 1, 2025 20 0 AI

Challenging The Now with AI in Marketing

AI is rapidly redefining the marketing playbook—enabling sharper predictions, smarter targeting, and more personalised consumer experiences. According to the MMA India report, 58% of marketers using generative AI are already seeing enhanced performance, while 98% report improved ad accuracy. In India, nearly 70% of marketers are actively exploring generative AI applications. Yet, 54% still struggle with understanding AI, highlighting a critical need for upskilling. Meanwhile, 39% of organisations are proactively developing frameworks to mitigate AI risks. Beyond performance, AI is also shaping brand narratives, decoding consumer sentiment, and powering predictive trendspotting. Tools like Quilt.AI reveal shifts in consumer language and emotional triggers, while ad-testing platforms are evolving to measure relatability, enjoyment, and brand fit with greater precision. This report signals one clear message: AI is not just an add-on, it’s fast becoming a foundational element in the future of marketing strategy.


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