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From pixels to 4Ps- How Generative AI is rebooting Digital Marketing
From pixels to 4Ps- How Generative AI is rebooting Digital Marketing

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We have entered a new marketing realm, where the lines between imagination and reality are blurring faster than we could imagine. Just a few years ago, the idea of Artificial Intelligence (AI) seemed like a distant dream, confined to the pages of science fiction novels and Hollywood blockbusters. Today, AI has emerged from the shadows, ready to revolutionize the way marketers work, think, and create.

Imagine this: You're browsing through Amazon, searching for that perfect something. And suddenly, like magic, the website presents you with a curated selection of personalized product recommendations. How did Amazon know exactly what you were looking for? The answer lies in the power of Generative AI, quietly working its wonders behind the scenes.

But it doesn't stop there. Netflix, the ultimate binge-watching companion, is also in on the game. It harnesses the power of Generative AI to serve up tailored movie and TV show recommendations that seem to read your mind. With every click, the algorithms learn more about your unique preferences, ensuring that your screen time is always filled with content you love.

And with Generative AI by its side, Hubspot enables businesses to create email campaigns that hit the mark every time. It's like having a personal assistant who understands your audience better than you do, making sure your messages resonate and drive results.

Generative AI has permeated every nook and cranny of the marketing world, rewriting the very DNA of innovation. It's the secret sauce that empowers marketers to go beyond the expected, to create experiences that captivate, and to connect with their audiences on a whole new level. It's a symphony of technology and creativity, creating campaigns that feel tailor-made for each individual, leaving them spellbound and craving for more.

It’s the dawn of Generative AI in marketing, where the extraordinary becomes the new normal, and the possibilities are as limitless as our collective imagination.

Generative AI is like a magic wand, transforming the mundane into something extraordinary and enabling marketers to do what was impossible only a few years ago.  As Dean Kamen, inventor of the Segway, once said: “Innovation is so hard and so frustrating; it takes the intersections of people with courage, vision, and resources.”

Generative AI has the potential to revolutionize the way that businesses operate, and generative AI frameworks can help businesses to get started with this powerful technology. Where many innovators and early movers have started creating frameworks, CSM is one of the lot to introduce its Generative AI framework. The objective of the framework is to provide businesses with the tools and processes they need to develop and deploy transformative enterprise generative AI applications.  These frameworks typically include data preparation tools, model training tools, model deployment tools, and documentation.

While the extensive and explosive use of Generative AI has created a fear of humans being replaced by machine, CSM Tech has pivoted to human-AI synergy with the onboarding of MedhaK, the company’s first non-human employee. MedhaK is a Knowledge Assistant, integrated with ChatGPT to assist CSM’s internal employees. As an AI-powered Natural Language Processing (NLP) chatbot, Medha K is a marvel of intelligence, which promises to be a highly valuable asset in any organizational setting.

AI technology is evolving quickly, and there’s much to learn. Experience with AI tools and advanced prompt engineering (structuring AI requests strategically) are rapidly becoming in-demand marketing skills, and AI is opening up new dedicated roles. By learning to chat with an AI tool, marketers unlock a whole world of insights, ideas, and enormous time savings. This technology can be used to create personalized content, automate content creation, analyze data, and create creative content. For instance, AI tools can be used to identify customer segments, predict customer behavior, and generate targeted campaigns for each segment, leading to more efficient and effective marketing efforts.

Here’s how AI has helped Marketers in optimizing their productivity in digital marketing:

  • A survey of 1,350+ business professionals in the U.S. conducted by Hubspot in March 2023 found out that 90% of marketers who use AI say it's effective for content creation. For example marketers use generative AI tools like Chat GPT to create more engaging and personalized chatbot experiences for their customers. Midjourney is used to create product images that show off a product's features in a more realistic way, or to create social media graphics that are more likely to capture attention.
  • 90 % of Marketers say AI and automation help them spend less time on manual tasks, spend more time on the parts of their job they enjoy most (80%), and more time on the creative aspects of their role (79%). (HubSpot)
  • 84% of bloggers/SEOs say AI and automation have impacted their SEO strategy for 2023.
  • Marketers using Generative AI to make content save an average of 3+ hours per piece.

Though the integration of AI has been a transformative force in the dynamic realm of digital marketing. However, despite the impressive potential of AI, human intuition, creativity, and empathy remain essential in marketing. The promise of this future is one of unprecedented opportunities, unlocked by the harmonious blend of AI capabilities and the irreplaceable human touch.

AI allows for the automation of mundane, time-consuming tasks that take away from the more creative aspects of marketing. This leaves marketers with more time to focus on developing unique strategies that cannot be replicated by AI. Additionally, AI has its limits in terms of human connection and understanding, so human insight is necessary to reach consumers in a meaningful and impactful way. In other words, AI can do the grunt work, but only humans can do the heart work.


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Tapaswini
Marketing Communication Specialist

Communication Specialist with 15+ experience | Communication Trainer | Mind Coach | Art of Living Teacher

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