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Pandemic may boost the demand for localization
Pandemic may boost the demand for localization

May 19, 2021

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Blurring boundaries between countries have helped economies take giant strides in technology, transport, and communication in the last decade.

COVID-19 has taught us that we live in a highly interconnected world with common goals & concerns. The challenges faced by global online retail stores and multinational companies demonstrate the interdependent nature of globalization and localization. In such a connected world localization assumes importance as it builds bridges between different languages and cultures.

We know that increased globalization and increased digitization are definitely on the cards for the world in the coming year. So we can surely expect an increased demand for localization.

Here are some of the localization trends for 2021

Rise in Demand for Local Video Content

Popular research tells us that ‘Video’ is the most consumed form of content in the last year and this trend is going to continue this year too. Local Consumers connect more with content that resonates with their geography and culture. The rise of short video applications with regional content is one of the indicator for this rise in demand. Global Businesses can impress their customers better if they localize their video content for each market instead of translating subtitles.

Multi-Lingual Voice Search

Voice Search is a buzzword nowadays. Advancements in AI technology have paved the way for efficient voice recognition and personalized search. Global businesses must think of enabling voice search in local languages to enable an efficient “Go Local” Strategy. Google already allows its global users to do voice searches in major languages. Companies that are looking to make their mark in global markets must ensure that they develop the technology to give their customers the option of using multilingual voice searches and real-time translation.

Concrete Regulatory Frameworks

Data Security and Data Protection are important. Technology often outpaces the development of legal regulatory frameworks that support them. But as technology evolves the need for legislation that addresses the increased concern about issues like data privacy becomes pertinent. So in 2021, LSPs may be expected to meet more rigorous quality standards to catch up with such new legislation.

Use of Artificial Intelligence

AI and machine learning are dominating every industry we know and the Localization industry is no exception. Global players will exploit  AI to translate content on the web more swiftly and accurately thereby enhancing customer satisfaction. With the use of GIS/remote sensing and hyperlocal data intelligence, the companies will able to predict the demand and customize product accordingly for the local market

 


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Nishant Kumar
Technology Enthusiast

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