E-commerce Trends Report

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E-commerce Trends Report

September 7, 2020 5120 0 nasscom Insights e-Commerce

Supply chain ecosystem consists of multiple parts from distributed order management system, warehouse management system to last-mile delivery, and all these processes have to work in sync to deliver a product to the consumer. A supply chain cycle has many layers of operations and different SaaS companies focus on different avenues of the supply chain cycle. These solutions/systems can be categorised into supply chain/inventory planning, warehouse management, multichannel order management and transport/logistics Management.

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India is one of the world’s most promising internet markets, with the second-largest internet user base globally. The increasing number of online shoppers presents a huge growth opportunity for e-commerce and retail companies. With e-commerce at its all-time high, Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes manage their business efficiently.

Key Highlights

Ecommerce evolution

India is the fastest-growing e-commerce market in the world with immense growth potential. Currently, it constitutes less than 5% of India’s overall retail, and it’s expected to be one of the largest e-commerce markets in the globe in the next few years. A recent survey revealed that India is already the leading Asian market for social commerce and is projected to become a $100 billion vertical of e-commerce by 2025.

Saas Connecting Ecommerce and suppy chain

Trends simplifying Ecommerce selling

As the e-commerce ecosystem matures in India, there is an increasing trend of brands going directly to consumers.
Developing own websites helps sellers to capture robust consumer data to understand consumer buying patterns and preferences, that can be further leveraged in developing business strategy and offer better consumer buying experience to the patrons.
Large retail brands are investing in analytics technology that helps in categorising customers and offer a personalised shopping experience.
The top 3 segments that have seen increasing penetration of D2C brands are beauty and wellness, fashion & accessories and FMCG & agriculture products.

E-Commerce in post covid-19

A lot has changed, with the world currently on a reboot mode as everyone is finding ways to adapt to the new reality and get ready to face the post COVID-19 world. While startups are trying to evolve and reimagine their strategies, the retails brands also realise that the world is changing at a much faster pace than anticipated. With the impact of COVID-19, companies now understand the importance of direct to consumer strategy and relevance in tough times .

E-commerce Laying Foundation Stone of The Post-Pandemic World

There has been a drastic change in consumer behaviour.
The fear of Covid-19 with people practising social distancing along with uncertainty about the availability of essential products at physical stores propelled consumers to shop online.
As the COVID-19 situation improves across the country, we expect the brands will move towards the self-shipped orders due to higher share of D2C orders and better margins.
Post COVID-19, the percentage of self-shipped orders declined from 35% in Feb 2020 to 30% in Jun 2020. This can be attributed to brands trusting marketplace logistics due to better service levels and lower unpredictability during current uncertain times.

nasscom Insights

Community by nasscom Insights is focused on building the largest online community catering to the Indian technology sector. The purpose of the community is to bring the latest trends and discussions onto a single platform. Our passion for tech drives the free-flowing exchange of ideas and visions from industry leaders and game-changers across India.

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