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Want to Scale – Here are some success stories to follow
Want to Scale – Here are some success stories to follow

December 30, 2021

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Want to Scale – Here are some success stories to follow

 

HealthTech

A leading HealthTech start-up started its business with a small capital focusing on B2C segment. Within a year it crossed substantial number of transactions especially from Tier II and III cities. Start-up re-branded itself and raised it’s first funding. They recorded multi-fold growth of revenue in next 2 years. They used funding for aggressive marketing and promotions. Even during the pandemic the company saw a growth of 1.5X.  Finally, the company caught the eye of corporates and got acquired by a large India multinational. Some innovative strategies demonstrated by the start-up are:

  • The entire organization structure equipped appropriately to achieve scale
  • Focused on shifting processes on auto-pilot with minimal exceptions
  • Funding help taken at strategic points in the journey to support new initiatives, growth and acquisitions

 

E-commerce

A leading e-commerce unicorn-started as a bookstore-managing nearly 3000 shipments in a year. Managed to raise first funding round within a year of inception and started offering new services to its customers. Expanded its product portfolio and operations to different cities. Company forayed into digital arena by launching its mobile app which gave it adequate limelight and managed to raise high ticket size funding round. Company continued to show innovation in its marketing strategy by offering various discount and sale seasons. It went on an acquisition spree and added known brands under its product umbrella. Finally, after substantial scaling up, it got acquired by a global MNC. Some innovative strategy demonstrated by start-up are:

  • Focused on small-ticket items while experimenting or innovating as entry barriers are low
  • Always went an extra mile to satisfy customers and it paid off multiple times

 

Fintech

A bootstrapped leading broker, scaled by offering a “Low margin – high volume” business model. Even without spending much on marketing the firm managed to challenge leading firms in this business. They continue to double their revenue almost every year since their year of inception. They also expanded their product offerings with time which gave them an edge over their competitors. Firm continue to build on their innovative strategy and managed to win many accolades in just few year of inception. Global pandemic acted as a fuel in scaling this start-up and turn into a profitable organization. Some innovative strategy demonstrated are:

  • Customer should always be offered the best product
  • Customer’s best interest should always be priority even if it affects business
  • Customer centricity is the key which helps in customer retention

 

Enterprise Tech

A global and leading enterprise software firm created a solution for addressing the needs of many corporates. Company combined its product along with AI to build a unique solution which saw substantial demand in the initial days itself. They managed to onboard top MNCs as their clients. They also posted 300% y-o-y growth in the initial few years. Expanding its global geographies by setting up offices at multiple locations was the key element in their growth. Company also managed to significantly increase its valuation in short period of time. Some innovative strategy demonstrated by start-up are:

  • Nurturing a robust partner ecosystem is the key. Ensure standardizations in the product and create customizations through partners.
  • Priorities may shift from ‘product to sales to engineering to customer support as per changing business demand in a scale-up journey       

 

EdTech

An EdTech firm, now unicorn started with aggregating content collected from industry experts and entrepreneur. In the initial one year the firm started with acquiring firms to expand its business portfolio. Partnership with universities was the key driver in the growth of their business. Revenue grew significantly due to high demand from colleges. Pandemic pushed this sector to new heights and being an early mover, it gave them an upper hand. Firm targeted Tier II-III cities for business expansion. With substantial increase in learner base and investors trust in the sector. Firm turned unicorn in just 5 years of incorporation. Some innovative strategy demonstrated are:

  • Nurturing a robust partner ecosystem is the key. Ensure standardizations in the product and create customizations through partners.
  • Priorities may shift from ‘product to sales to engineering to customer support as per changing business demand in a scale-up journey       

Supply Chain & Management

India’s leading SCM company, started as hyperlocal delivery for food restaurant and then shifted its focus. Got its first funding within a year. Company continued to show promising growth which helped them raise funding almost every year. They also capitalized on the booming e-commerce market which gave their business significant push. Company’s nearly 1/4th stake is acquired by a global investor. Now the company is expanding its operations in various geographies around the world. Some innovative strategy demonstrated are:

  • Right funding at the right time can help a high potential company grow rapidly
  • Sectors that are lifelines for other sectors can scale faster  

 

Agritech

One of India’s leading Agritech firm started as a hyperlocal grocery delivery but then pivoted to B2B marketplace. Within a year the company expanded its base from 0 to 120+ retailers- continued this growth at multifold pace. They also managed to raise funding within a year. They continue to expand its supply and retailer outreach every year. Along with this they continue to raise funding from marquee investors. Some innovative strategy demonstrated are:

  • Solving ground/root problems is always supported by ecosystem stakeholders
  • As the business grows, be adept at changing strategies to cater to demand changes

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