The use of this site and the content contained therein is governed by the Terms of Use. When you use this site you acknowledge that you have read the Terms of Use and that you accept and will be bound by the terms hereof and such terms as may be modified from time to time.
All text, graphics, audio, design and other works on the site are the copyrighted works of nasscom unless otherwise indicated. All rights reserved.
Content on the site is for personal use only and may be downloaded provided the material is kept intact and there is no violation of the copyrights, trademarks, and other proprietary rights. Any alteration of the material or use of the material contained in the site for any other purpose is a violation of the copyright of nasscom and / or its affiliates or associates or of its third-party information providers. This material cannot be copied, reproduced, republished, uploaded, posted, transmitted or distributed in any way for non-personal use without obtaining the prior permission from nasscom.
The nasscom Members login is for the reference of only registered nasscom Member Companies.
nasscom reserves the right to modify the terms of use of any service without any liability. nasscom reserves the right to take all measures necessary to prevent access to any service or termination of service if the terms of use are not complied with or are contravened or there is any violation of copyright, trademark or other proprietary right.
From time to time nasscom may supplement these terms of use with additional terms pertaining to specific content (additional terms). Such additional terms are hereby incorporated by reference into these Terms of Use.
Disclaimer
The Company information provided on the nasscom web site is as per data collected by companies. nasscom is not liable on the authenticity of such data.
nasscom has exercised due diligence in checking the correctness and authenticity of the information contained in the site, but nasscom or any of its affiliates or associates or employees shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this site. The information from or through this site is provided "as is" and all warranties express or implied of any kind, regarding any matter pertaining to any service or channel, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement are disclaimed. nasscom and its affiliates and associates shall not be liable, at any time, for any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communications line failure, theft or destruction or unauthorised access to, alteration of, or use of information contained on the site. No representations, warranties or guarantees whatsoever are made as to the accuracy, adequacy, reliability, completeness, suitability or applicability of the information to a particular situation.
nasscom or its affiliates or associates or its employees do not provide any judgments or warranty in respect of the authenticity or correctness of the content of other services or sites to which links are provided. A link to another service or site is not an endorsement of any products or services on such site or the site.
The content provided is for information purposes alone and does not substitute for specific advice whether investment, legal, taxation or otherwise. nasscom disclaims all liability for damages caused by use of content on the site.
All responsibility and liability for any damages caused by downloading of any data is disclaimed.
nasscom reserves the right to modify, suspend / cancel, or discontinue any or all sections, or service at any time without notice.
For any grievances under the Information Technology Act 2000, please get in touch with Grievance Officer, Mr. Anirban Mandal at data-query@nasscom.in.
As AI takes center stage, consent management emerges as our guide in balancing innovation and privacy. It’s our compass in navigating the AI-driven landscape.
Today’s trend is user-centricity, driven by regulations like GDPR. Users demand control and transparency over their data, reshaping the digital landscape.
While democratizing data is the dream, it faces hurdles. Unstructured data flows, demanding granular consent, while regulations like GDPR insist on compliance at all stages.
The AI conundrum includes addressing unstructured data chaos, access control, algorithmic bias, dynamic data streams, and consent fatigue.
These challenges demand innovative solutions, and Data Dynamics has the answer!
In an era where every click, tap, and scroll generates a digital footprint, the notion of privacy has become as valuable as gold in the digital realm. The rapid advancements in artificial intelligence (AI) have propelled us into an age of unprecedented data creation and utilization. From smart devices that learn our preferences to algorithms that predict our next move, AI has seamlessly woven itself into our lives, generating a deluge of data that holds immense potential and profound challenges.
Amidst this digital transformation, the concept of consent management has emerged as a guiding light, seeking to strike a delicate balance between innovation and individual privacy. As AI continues to reshape industries, redefine possibilities, and accelerate progress, it simultaneously raises intricate questions about how data is collected, processed, and used.
Buckle up as we delve into the heart of consent management, unraveling its complexities and implications against the backdrop of AI’s ever-expanding data canvas. From the growing expectations of users to the evolving regulatory landscape, each pixel of data that we explore paints a larger picture of how businesses and individuals are navigating this uncharted territory. So, whether you’re a tech enthusiast, a data privacy advocate, or someone curious about the forces shaping our digital future, join us on this enlightening expedition as we uncover the secrets to safeguarding privacy while embracing the transformative power of AI-generated data.
Understanding the Consent Conundrum
Imagine a digital world where every time a company wants to collect your data, it politely asks for your permission. That’s the essence of consent management. In a world brimming with data breaches and privacy concerns, this practice becomes paramount. But it’s not just about asking for a green light; it’s about offering you choices – what data can be collected, how it will be used, and with whom it will be shared.
This pivotal concept of consent management is a testament to the evolution of our digital society. It’s a recognition that each byte of data generated by us holds intrinsic value, representing our preferences, behaviors, and sometimes, even our vulnerabilities. Consent management empowers individuals to be the gatekeepers of their data, ensuring that the digital landscape respects their boundaries and operates under their terms. It’s a beacon of trust in an interconnected world that thrives on information.
Trends that Keep Shifting
Consent management isn’t static; it’s on a roller-coaster ride of trends. Remember when we used to get a simple “Yes” or “No” for sharing cookies? Those days are gone! Today, we’re in an era of user-centricity. Transparency is the name of the game, with regulations like GDPR and CCPA setting the stage. A recent survey found that 88% of consumers would avoid doing business with companies that don’t protect their privacy rights. Yikes!
These trends aren’t merely fashion statements; they’re reflective of a larger societal shift. As technology continues to intertwine with our daily lives, people demand greater control over their personal information. They want to know what’s happening behind the scenes, whether their data is being used responsibly, and how it contributes to the products and services they engage with. Consent management, once a mere checkbox, has transformed into a core principle that businesses must uphold to build trust and credibility in the eyes of their consumers.
So, whether you’re scrolling through your social media feed, purchasing goods online, or even using a smart home device, the concept of consent management plays an active role in shaping your digital experiences. As we journey deeper into the realms of AI and data-driven innovation, let’s unveil the layers that make up this intricate tapestry of consent – a tapestry woven with threads of choice, transparency, and the undeniable power of human agency.
User Expectations and Transparency
Today’s consumers are more aware than ever of how their data is used. They expect transparency, control, and meaningful choices over their personal information. Balancing the desire to democratize data with respecting user choices requires companies to establish a fine equilibrium. Providing access to data must go hand in hand with enabling users to understand how their data is being utilized and granting them the power to customize their consent preferences.
Here are five examples of how organizations have grappled with the complexities of consent management and data democratization:
Facebook’s Data Usage Policy Changes: In 2014, Facebook made changes to its data usage policy that allowed the platform to collect user data from external websites and apps, even if users weren’t actively using them. This change raised concerns about user consent and how data was being used beyond the Facebook platform. Significance: The case highlighted the challenges of sharing user data across various online domains without explicit user consent. It underscored the importance of transparency and user understanding in data collection practices.
Google’s Location Tracking Controversy: In 2018, an investigation revealed that Google continued to track users’ locations even when they had turned off location history. This sparked a debate about user consent and transparency in how location data is collected and used. Significance: The case exemplified how consent management becomes complex when companies track user data across services and platforms. It highlighted the need for companies to ensure that users are fully aware of how their data is being utilized.
Uber’s “Location Data Access” Controversy: Uber faced criticism when it was revealed that the company had a feature that allowed it to continue tracking users’ locations for up to five minutes after their ride had ended. Users questioned whether they had provided informed consent for such data collection. Significance: This case demonstrated the challenges of balancing operational efficiency with user expectations of privacy. It highlighted the importance of obtaining explicit consent for data collection that goes beyond the primary service.
Apple’s App Tracking Transparency: Apple introduced the App Tracking Transparency feature in 2021, requiring app developers to obtain user consent before tracking their data across apps and websites owned by other companies. This move aimed to empower users to control their data and privacy. Significance: Apple’s action showcased the significance of providing users with clear choices and control over their data. It emphasized the shift towards giving users more authority over their consent preferences, even in a data-driven ecosystem.
Airbnb’s Data Sharing for Trust and Safety: Airbnb, the popular accommodation platform, collects and shares user data to enhance trust and safety among its users. This includes sharing host and guest information with third-party background check services to verify identities. Significance: While Airbnb aims to provide a secure environment, this case highlights the delicate balance between data sharing and respecting user consent. The challenge lies in securing user consent regarding how their data will be utilized and & cascaded while reassuring them about the necessity of such practices for their protection.
Click here to read more about Decoding the AI Conundrum: 5 Challenges. 5 Solutions.
That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.
In today’s information-driven world, businesses, governments, and individuals generate staggering amounts of data every second. From online transactions to social media posts, spreadsheets to scientific research, the sheer volume of numbers can…
Customer service remains a key driver to any organization irrespective of its size or type. Consumers in the current world seek ease, efficiency, and personal treatment by businesses. Alright, let me introduce you to the new heroes of Customer…
The convergence of artificial intelligence (AI), cleantech, quantum computing, and the Internet of Things (IoT) is reshaping the digital ecosystem. For IT leaders, these technological advancements offer unparalleled opportunities to enhance…
The level of financial fraud has dramatically increased in recent years, ranging from credit card deception to insurance fraud. This surge highlights the urgent need to develop innovative procedures for identifying such cases. One of the most…
In the first part of this blog, we looked at the complex challenges that the Indian healthcare sector currently faces – ranging from gaps in accessibility to issues with affordability and quality of care. We, then, examined ways in which some…
The healthcare ecosystem in India is at a pivotal moment, both for the economy and society. As the nation strives toward achieving its “Viksit Bharat @ 2047” vision, healthcare will be a foundational pillar in this transformation. With over 1.4…
