The use of this site and the content contained therein is governed by the Terms of Use. When you use this site you acknowledge that you have read the Terms of Use and that you accept and will be bound by the terms hereof and such terms as may be modified from time to time.
All text, graphics, audio, design and other works on the site are the copyrighted works of nasscom unless otherwise indicated. All rights reserved.
Content on the site is for personal use only and may be downloaded provided the material is kept intact and there is no violation of the copyrights, trademarks, and other proprietary rights. Any alteration of the material or use of the material contained in the site for any other purpose is a violation of the copyright of nasscom and / or its affiliates or associates or of its third-party information providers. This material cannot be copied, reproduced, republished, uploaded, posted, transmitted or distributed in any way for non-personal use without obtaining the prior permission from nasscom.
The nasscom Members login is for the reference of only registered nasscom Member Companies.
nasscom reserves the right to modify the terms of use of any service without any liability. nasscom reserves the right to take all measures necessary to prevent access to any service or termination of service if the terms of use are not complied with or are contravened or there is any violation of copyright, trademark or other proprietary right.
From time to time nasscom may supplement these terms of use with additional terms pertaining to specific content (additional terms). Such additional terms are hereby incorporated by reference into these Terms of Use.
Disclaimer
The Company information provided on the nasscom web site is as per data collected by companies. nasscom is not liable on the authenticity of such data.
nasscom has exercised due diligence in checking the correctness and authenticity of the information contained in the site, but nasscom or any of its affiliates or associates or employees shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this site. The information from or through this site is provided "as is" and all warranties express or implied of any kind, regarding any matter pertaining to any service or channel, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement are disclaimed. nasscom and its affiliates and associates shall not be liable, at any time, for any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communications line failure, theft or destruction or unauthorised access to, alteration of, or use of information contained on the site. No representations, warranties or guarantees whatsoever are made as to the accuracy, adequacy, reliability, completeness, suitability or applicability of the information to a particular situation.
nasscom or its affiliates or associates or its employees do not provide any judgments or warranty in respect of the authenticity or correctness of the content of other services or sites to which links are provided. A link to another service or site is not an endorsement of any products or services on such site or the site.
The content provided is for information purposes alone and does not substitute for specific advice whether investment, legal, taxation or otherwise. nasscom disclaims all liability for damages caused by use of content on the site.
All responsibility and liability for any damages caused by downloading of any data is disclaimed.
nasscom reserves the right to modify, suspend / cancel, or discontinue any or all sections, or service at any time without notice.
For any grievances under the Information Technology Act 2000, please get in touch with Grievance Officer, Mr. Anirban Mandal at data-query@nasscom.in.
The digital era is redefining privacy, with 84% of adults feeling they have little control over their personal data. This poses challenges for governments and corporations, prompting initiatives like data localization and centralized identity management to address growing concerns.
Consumers are increasingly aware of data ownership. They demand transparency, control, and security over personal data.
Companies falling behind in privacy initiatives face trust loss, with 74% of consumers taking steps to protect their online privacy.
The crucial step is adopting cutting-edge data management approaches that enable organizations to glean maximum insights from their data while prioritizing the protection of citizens’ privacy and data rights.
In an era where the digital world reigns supreme, the concept of privacy has taken on a whole new dimension. Governments and corporations around the world are wrestling with the challenges and responsibilities associated with citizens’ right to digital privacy. In this blog, we’ll explore the changing landscape of digital privacy, government initiatives such as data localization and centralized identity management, and the increasing demands of consumers for greater transparency and control over their personal data.
The Digital Privacy Revolution and Citizens’ Right to Digital Privacy
In recent years, digital privacy has become a hot-button issue, driven by the fact that an ever-increasing portion of our lives is now lived online. With the pervasive integration of the internet and digital technologies into virtually every aspect of our existence, we’ve seen an unprecedented surge in the amount of personal information being generated and shared online. This transition to a digital-centric lifestyle has ignited heightened concerns regarding the collection, storage, and utilization of our personal data.
As our lives have become increasingly intertwined with the digital world, a fundamental realization has taken hold: the digital landscape has the potential to both empower and infringe upon our privacy rights. This dichotomy has prompted individuals and societies to reevaluate the boundaries of digital privacy, particularly in the context of how our personal information is managed and protected. There is a heightened awareness in consumer behavior as people begin to scrutinize how their personal data is collected, processed, and shared. The crux of this transformation revolves around the concept of data ownership.
Governments worldwide have been swift to respond to these mounting concerns. Recognizing the importance of safeguarding citizens’ digital privacy, they have implemented various strategies to exert greater control over the vast troves of data generated within their national borders. Two key strategies at the forefront of this effort are data localization and centralized identity management systems to fortify data ownership and control.
Data Ownership: Transforming Consumer Behavior
Data ownership is the bedrock upon which digital privacy stands. In essence, it asserts that individuals should have the ultimate control and authority over the personal information they generate or provide online. This information encompasses a wide array of data, including personal details, preferences, online behaviors, and more. It’s the data trail we leave behind as we interact with digital platforms, devices, and services.
The digital ecosystem, powered by data-driven technologies and the proliferation of the internet, constantly collects, processes, and utilizes this personal data. However, the crucial question arises: who owns this data? Is it the individual who generates it, or do the companies and organizations collecting it claim ownership? The answer to this question forms the foundation of the debate surrounding digital privacy.
The growing awareness of data ownership has transformed consumer behavior in profound ways.
Consumers now seek greater transparency and control over their personal data. They want to know where their data is being stored, how it is being used, and who has access to it. This shift in attitude is a direct response to the realization that personal data, if mishandled or exploited, can have far-reaching consequences for individuals, including identity theft, financial fraud, and the erosion of personal privacy. This demand for digital privacy translates into five key aspects of data rights:
According to a 2023 survey by Pew Research Center, 84% of adults in the United States believe they have little or no control over their personal data.
Government entities worldwide have recognized the importance of safeguarding citizens’ digital privacy in the face of growing concerns about data breaches, online surveillance, and the misuse of personal information. To address these issues, various initiatives and regulations have been put in place to protect citizens’ digital privacy. Here are some of the key initiatives being taken by governments:
Data Protection Laws: Many countries have implemented comprehensive data protection laws that govern how personal data should be collected, processed, and stored. The General Data Protection Regulation (GDPR) in the European Union is one of the most prominent examples, setting stringent standards for data protection and privacy. Data protection laws can help rebuild trust, potentially increasing data-sharing comfort.
Data Localization Requirements: Some countries have imposed data localization requirements, mandating that certain types of data must be stored within the country’s borders. This is often done to ensure that the government has jurisdiction over the data and can enforce local privacy laws.
Privacy Impact Assessments: Government organizations encourage or require organizations to conduct privacy impact assessments (PIAs) before implementing new technologies or data processing practices. PIAs help identify and mitigate privacy risks associated with these initiatives.
Centralized Identity Management: Centralized identity management systems, often managed by governments, are being implemented to provide citizens with secure and standardized digital identities. These systems aim to protect against identity theft and fraud.
Transparency and Consent Requirements: Government entities are pushing for greater transparency in data processing practices. They require organizations to inform users about how their data is being used and obtain explicit consent for data collection and processing.
International Data Transfer Agreements: To facilitate the flow of data across borders while maintaining privacy standards, government organizations are engaging in international data transfer agreements and mechanisms, such as Privacy Shield (between the EU and the U.S.) and standard contractual clauses.
Cybersecurity Regulations: Strict mandates are being enforced about implementing cybersecurity regulations to ensure that organizations take adequate measures to protect the data they collect and process from cyber threats and breaches.
Companies that lag behind in initiatives aimed at safeguarding digital privacy may encounter a range of consequences with both reputational and financial implications. In an era where the importance of digital privacy is continuously growing, failing to keep pace with evolving privacy standards and expectations can result in the loss of customer trust, potential regulatory penalties, data breaches, negative publicity, and a competitive disadvantage as privacy-conscious consumers opt for companies that prioritize data protection. Moreover, companies may face increased operational costs, limited market expansion opportunities, consumer backlash, and legal liabilities, all of which can severely impact their bottom line and long-term sustainability. Employee morale and the ability to attract top talent may also suffer as individuals seek to align with organizations that demonstrate a commitment to digital privacy and data security.
Click here to read more about Seven Best Practices for Safeguarding Citizens’ Privacy and Data Rights
That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.
In the fast-paced world of digital marketing, data ethics have become a hot topic of discussion. as companies strive to personalize their marketing efforts to cater to individual preferences and behaviors, questions about privacy and ethical…
In today’s data-driven world, businesses are inundated with vast amounts of data from various sources, ranging from customer interactions and social media engagements to sales figures and market trends. extracting meaningful insights from this data…
With the Impending Rise of Agentic AI Systems, AGI Does Not Seem Too Far
ARTIFICIAL INTELLIGENCE
2023 can be described as one of the most eventful years for AI in recent times. It was full of action with the advent of large language models,…
Industry Cloud Platform: The Silent Digital Transformation Wave
2023-24 witnessed discussions and implementation of strategic ground-breaking technologies that can change the way operations are carried out - one of them being “Industry Cloud…
Laws affect business processes, but serving customers in multiple geographies makes mitigating legal risks more challenging. However, a comprehensive examination of applicable frameworks and your enterprise’s exposure to non-compliance penalties…
Unlocking Value through Analytics: The Cost to Serve Analysis
DATA ANALYTICS
In today’s hyper-competitive business landscape, understanding and optimizing the “Cost to Serve” is not just a financial imperative; it’s a strategic necessity. Cost…
