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Leading in a Digital-First World – Enabling success with the right mindset, ecosystem, and trust

August 26, 2021 2885 0 Cloud Computing COVID-19 Cyber Security & Privacy Digital Transformation Industry Trends

Leading in a Digital-First World – Enabling success with the right mindset, ecosystem, and trust

This research report assesses the characteristics and performance of companies at different stages of their journey to becoming digital-first organizations. The findings of the report were based on a global CXO survey that was conducted recently among business leaders across 750 enterprises in 11 countries and included a range of sectors: automotive, banking, financial services, healthcare, insurance, IT and IT-enabled services, manufacturing, retail, travel and aviation, and transport and logistics. As a summary, the report states, the current shift to digital-first operating model is a defining moment in the evolution of businesses and rethinking the new world. A digital-first strategy enables secure, connected and digital experiences. The sooner organisations start to accelerate their digital transformation journeys up the digital maturity curve, the more likely they are to empower themselves for the new digital era.

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Key findings

The research classifies enterprises into three distinct groups as per their digital maturity and performance:

  • The Digital Trailblazers, which have established mature digital-first operating models. Only 10% enterprises have the most advanced digital operating models, connectivity platforms and strategies ensuring secure and trusted operations. 63% of them attribute revenue growth to their digital-first strategy.
  • The Digital Migrators, which have made partial progress to digitalisation. 52% of enterprises have limited digitalisation in their business, but still need to improve in several areas of digital capability.
  • The Digital Aspirants, which are still at the early stages of their journey. 38% of enterprises are at a nascent stage of digitalising their business and have been unable to achieve growth due to lack of digital maturity.

This global report ‘Leading in a Digital-First World’ clearly identifies gaps and addressal for enterprises in their digital transformation journeys to be in three areas – commitment to a digital-first operating model, creating quality user experiences with a hyperconnected ecosystem, and building digital security and trust.

The key findings of the survey indicate that 90% of enterprises are yet to achieve their digital-first goals, 49% admitting that cyber security is the top-most priority for their business, while 45% of enterprises confirming that they lost productivity during the crisis due to problems of connectivity and 41% enterprises attribute the shift to digital-first operating models for maintaining market share during the course of the pandemic.

  • Digital Trailblazers outperform their peers on four key aspects – Digital-first capability; Quality of user experience; Business agility and Business outcomes.
  • Digital Trailblazers have a more connected ecosystem ensuring a seamless experience across their value chain
  • Digital Trailblazers are more secure. Their workforce can access apps and data securely from any location and they are also better at handling trusted transactions with customers.

Key Insights on Digital Trailblazers

  • 94% of the Trailblazers have an agile operating model
  • 90% of them successful customer and partner experience
  • 78% of them enable workforce to work productively from anywhere
  • 81% of their workforce can access apps and data securely from any location
  • 75% of the trailblazers ensures secure and trusted interaction with partners

Discover what makes Digital Trailblazers stand out and generate value to achieve business success in a digital-first world. Explore our global report to gain insights on how organisations are accelerating their digital transformation journeys.


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A part of the Tata Group, Tata Communications is a global digital ecosystem enabler powering today’s fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world’s cloud giants. For more information, please visit www.tatacommunications.com



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