5 Interesting Digital Trends to Adapt Now: A Quick Walkthrough
By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd.
The COVID situation has brought a new wave of digitisation. With people stuck at homes, the only source of entertainment are digital platforms; social media to connect with others and OTT platforms for entertainment.
According to Ormax Media’s Research, it is expected that the OTT platforms will grow at 22% every year in the following four years. In the month of March 2020 alone, OTT Platforms witnessed a 34% increase in average time spent. Even social media usage has gone up by 87% in the current covid times.
What does this mean for brands? How will it impact their digital marketing strategies in the post COVID era? What new trends have emerged in these unprecedented times? Let’s take a look…
If you care, your customer will not go anywhere
Yes! It is true. Your customers have become smart. They understand the marketing gimmicks you use to lure them. They can differentiate between whether your brand cares or is only concerned about sales.
The best way to show you care is by evolving your content strategies. Write blogs that share updated information. Interact with your customers on social media channels. Answer their concerns and queries regularly.
Maintaining a strong online reputation and customer relationship will be a must in the coming years.
Leverage your expertise: position yourself as a thought leader
With internet usage up by 50 – 70 percent, people are more inclined towards finding relevant information and viewing quality content. It leads to the increasing importance of building thought leadership.
Write blogs, design interesting copies for social media, create videos. Anything that helps you position yourself as an expert in your domain.
Your customers will only trust your brand if they think you have the right knowledge.
A great example is that of Neil Patel’s Blog. Neil patel shares extensive blogs on relevant topics of digital marketing. People prefer to read his content because they find genuine information, which generates value for them.
Give a personalised experience to your customers
One major difference between digital and traditional marketing is the ability of digital to leverage one to one communication strategy. The common term for this is personalised marketing.
There are various third parties which will help you customise your website, micro sites, creatives and content on the basis of different customer target groups. Some also enable language adaptations for your content based on the target region.
Utilising this level of personalisation will help you increase your reach and engagement. It will also help you in A/B testing to understand what works best for your brand.
Podcasts: Is audio content the future?
Lately, podcasts have been a rage amongst people. In India alone, there were 2.54 Crore monthly listeners of podcasts in 2019. This is expected to grow at a CAGR of 34.5% and reach 17.61 Crore by 2023.
The best part about podcasts is you can listen to them anywhere. If you are in the kitchen, you can put them on speaker. If you are travelling, listen to them on your earphones. Anytime and anywhere, podcasts can be a good source of knowledge and entertainment.
One of the best examples here is Audible Suno. You can listen to your favourite books,keeping your hands book-free. Recently, the actors of the famous Harry Potter series did a book reading session of the chapters and released it – another great example of engaging the fans through audio content.
Major companies like Paytm, Accenture, Intel, Storytel have tried their hands at podcasts. Many more brands and celebrities are considering it. It is time that you also join the bandwagon.
Make the right choice – Adapt and Sustain
The future holds immense possibilities for digital. With the movie theaters closed and travelling on hold, people are turning to digital platforms for entertainment. And this trend is here to stay.
Your brand needs the support of digital platforms and techniques to sustain. Post COVID era will see some strong competition in the digital realm. Why not adapt now and get the first mover’s advantage?
Think about it.