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6G And The Future Customer Experience
6G And The Future Customer Experience

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The world is rapidly approaching a future in which the distinction between the real and virtual worlds is becoming increasingly blurred. Metaverse and mixed reality have become the newest additions to consumer and commercial interests after Facebook's rebranding to Meta. We're heading toward a more connected world that has meaningful interactions between humans and machines. 

When it comes to technological innovations, advanced countries like U.S.-China have always been one step ahead. While the majority of the globe has yet to experience 5G, the US and China are racing to develop and patent the 6G network and gain a first-mover advantage. Chinese organization, Huawei Technologies Co. predicts that 6G technology will enter the market by 2030.

Image Source: Nokia

 

3G enabled human mobile connectivity, 4G enabled social interaction, and 5G enabled IoT devices to sense and communicate. What about 6G? 

 

In one of the recent videos published by Nokia, Peter Vetter, president of Bell Research Labs Core Research Labs said, “6G will enable holographic communication as if people would be able to teleport to each other’s environment and work on the same thing as if they’re in the same room.”

6G wireless network is anticipated to offer cost savings, improved intelligence and security, higher data rates (Tbps), 10 times lower latency, 100 times higher connection density, sub-centimeter geo-location accuracy, and near 100 percent coverage, and sub-millisecond time synchronization, among other benefits. It will have space-air-ground-sea integrated networks to meet the global coverage demand. Satellite communication, UAV communication, and maritime communication will significantly expand the coverage range of wireless communication networks.

 

Image Source: Science China Information Sciences

Impact of 6G on Future Customer Experience:

6G is expected to be 100 times faster than 5G, enabling data transmission within seconds. Let’s look at the impacts of 6G on the future customer experience.

 

  1. Seamless Phygital experience: With the rollout of 6G, embedded sensors will allow digital representations to construct digital twins of people, actual objects, and their surroundings, converging the physical and digital world. 6G will boost the metaverse and mixed reality experiences for the customers as the speed and efficiency required in the virtual environment will be fulfilled by this new technology.

 

  1. Faster Speed: It is expected that 6G will enable us to stream videos faster and download 100 hours of video within seconds. This will surely have numerous use cases for businesses to increase efficiency and transform the customer experience. For example, this can be highly useful for the insurance industry in making the claims process faster and more accurate.

 

  1. Intelligent and connected Devices: Experts predict that 6G will be able to support 10 times the number of devices and will be 100 times more reliable. The technology will build a more connected ecosystem where all the devices will be in sync with each other. The future is about smart devices, and smart products where every object and device is connected and even the minutest data is available online. For example, in the case of self-driving cars, all the cars would want to know where the other vehicles are. Instead of looking out for the location with high traffic, vehicles would be able to communicate and coordinate with each other and ensure that the passenger is not stuck anywhere. All this would be possible if the network connectivity is strong and fast.

 

  1. Real-time experience: We’ve been talking about meetings and storefronts in the metaverse. The world is moving into a space where there is no boundary between the two realities. Maybe a customer would want to visit the store in the comfort of his home, converse with the salesperson face-to-face and have a real-time experience.  

 

Conclusion

 

Japan’s NTT DOCOMO has partnered with Nokia to start indoor 6G trials this fiscal year, and outdoor trials next year. While there is still time in the complete rollout of 6G for commercialization, the benefit that this technology will unleash may have the possibility of turning science fiction into reality with real-time holograms, flying taxis, and internet-connected human brains. To facilitate the next-gen of technology, we need a next-gen network that could define the future of communication.

 


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Mantra Labs is a global experience engineering & consulting firm that builds intelligence-driven solutions and delivers digital-first customer experiences for global enterprises. With its 275+ skilled and passionate technologists, the company specializes in providing end-to-end solutions for its clients across eight key industries. Mantra solves the most pressing front & back- office challenges faced by BFSI, Healthcare and Consumer Internet enterprises. Having worked with some of the World’s leading Insurers like SBI General Insurance, Care Health Insurance, Pramerica, Aditya Birla Health and AIA Hong Kong along with unicorn consumer startups like Ola, Myntra, Yulu, BlueStone and Quikr - Mantra Labs has been deeply involved in developing AI-powered technology solutions for business-specific problems. The company also has strategic technology partnerships with MongoDB, IBM Watson, Microsoft Azure and Nvidia.

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