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Custom Software Solutions: Helping the B2B Business Survive
Custom Software Solutions: Helping the B2B Business Survive

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The industry is going through and economic slow down owing to the global health crisis. The Business to Business or B2B companies are among the worst hit in this time.Being forced to carry out their business online is not flying well with all of them. How effective helpful can Custom Software Solutions be in this regard?

 

Here’s what the B2B business is going through at the moment in terms of business sustenance:

  • The internal and external meetings have moved to zoom video calls
  • Teams have become distributed and remote
  • There’s a dire need of innovative and reliable technology solutions that can sustain as well as grow the business.

It is essential that the companies evolve their business strategy for the digital space. Custom software development for this purpose is no longer a mere option but a necessity. Hence, it will be helpful to take a look at the pain points that this industry is facing and formulate some guidelines to mitigate them.

 

B2B Business Pain Points

  • Demand Shift: This is the time for essential buying. Even clients are forced to shift their  demands with more focus on the sustenance of their own business. Any projects that are more of a branch out from the actual commerce of the company are either being slowed down or completely stopped.
  • Economic Fallout: The B2B buyers are bound to alter their expenses because of the economical fallout that follows in the wake of the current scenario. This is more of a global issue rather than being nation specific.
  • Internal Pruning: Even within the companies that serve B2B services a lot of layoffs are being carried out which is affecting the morale and work motivation of the surviving workforce. An anxious team cannot be a productive one.

 

To tackle these pain points, the b2b companies will need to evolve their business processes. But before employing custom software services for the task, it is important to understand which areas of the business need boosting up? It is essential that whatever solution you decide to work towards is capable enough to:

  • Work with remote teams for a good period of time
  • Future proof for your business strategies
  • Built on a technology that is not only contemporary but long lasting as well

 

Custom Software Development 

Demand Shift, economic fallout and Internal pruning are heavily rooted in the delivery efficiency of the organization and the performance of their services. B2B companies need solutions that directly hit these issues and thus root out the pain points once and for all. Therefore, opting for custom software services should be based on achieving following points:

  • Empathetic Market Research: Any custom software development company that has a thorough approach for researching the target market needs to be filtered-in first. The research will estimate the relevance of the current business process of the b2b company and the amount of work needed to be done for its evolution. The research will also include the understanding of the client’s customer base for further insights. The approach meant for this purpose needs to be human-centric and personalized.
  • Scalable Development: The development of services or apps needs scalability to serve a complex and more rapidly growing business. Architectures like Microservices and microfrontends are necessary in this regard. 
  • Delivery Automation: Automation can increase productivity, maximise resource utilization and in turn boost the motivation of the delivery teams. Continuous Integration and Continuous Delivery will allow the B2B business owners to not only survive their business thrive their business. Along with this, good automation strategies like DevOps also encourage team transparency. This will keep the teams working together more harmoniously and motivated.  With automation, B2B teams can reduce the time spent on menial and repetitive tasks and, instead, specialise in more impactful tasks, campaigns and opportunities.

 

Conclusion

Personalised well researched services for client business, faster delivery and motivated teams are the only way possible for the B2B companies to sustain their business in these troubled times. Efficient Custom Software Solutions will evolve their business to digital space and help them grow even in the times of crisis.


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