Getting Rural Indian Women Online

The most interesting stories in digital innovation have come from India. Given the diversity of potential customers in India, companies have really gone out of their comfort zones in pushing internet adoption in India. Wall Street Journal has a report on Google is sending out internet guides on bicycles to train rural women on benefits of internet.

Since the program’s launch last year, about 9,000 guides have helped reached 1 million women, Google said, noting that the program fits its mission of helping expand internet access globally.

The numbers are impressive and can serve as a guide for other technologies looking to penetrate the rural market.


You can see the news report here. Any other interesting stories that can share?

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