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How Does SaaS Marketing Help The Sales Team?
How Does SaaS Marketing Help The Sales Team?

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Marketing is not just challenging but tough. But how about marketing something that is not physically present or something that changes all the time? SaaS or Software as a Service Marketing is the same as mentioned above. And selling SaaS products needs a different strategy.

Usually, a B2B SaaS company is often sustainable with a strong sales team. Even if your product is ground-breaking, its value is ultimately based only on the sales it generates. While the SaaS marketing department generates leads and ROI, the sales team is responsible for converting leads into customers and closing deals throughout the sales process, thereby leading to business growth.

Do you know? SaaS companies spend a good amount of their monthly recurring revenue on marketing.

However, with the growing popularity of SaaS in the past few years, it has become challenging for a SaaS business to set itself apart from rivals and succeed in the SaaS industry. Hence, this is where a SaaS marketing strategy can be of use. 

What Is SaaS Marketing?

SaaS Marketing is a type of marketing primarily targeted at generating leads and promoting subscription-based SaaS products. It is a method by which a SaaS marketing team offers its product in cloud-based programs with regular upgrades and new features.

Advantages of SaaS Marketing Strategy

The SaaS business model allows one to upend established marketplaces while utilizing just SaaS price structures. However, the advantages of marketing SaaS are,

  • Accessibility: Able to operate via an internet browser around-the-clock on any device.

  • Operational Management: Absence of installation, equipment upgrades, or conventional licensing administration.

  • Cost-effective: There are no upfront hardware fees and numerous flexible payment options, including pay-as-you-go models.

  • Scalability: The ability to quickly scale up a solution to meet changing needs.

  • Data Storage: The cloud is frequently used to store data.

  • Analytics: Availability of instruments for data reporting and insight.

  • Increase security: SaaS project management invests significantly in security-related technologies.

SaaS Marketing Strategies To Help Sales Team

The basics of any SaaS marketing plan depend on your company's stage. Also, in addition to attracting new customers, educating existing customers with new features takes up many marketing efforts. Listed are a few strategies that can help the sales team.

  1. Identify qualified prospects:

    Sales agents are expected to make more phone calls, knock on more doors, and send more emails. But the main effect of this is a small rise in sales. Also, it becomes challenging to attract the correct clients if you are a great face-to-face salesperson but cannot recognize qualified leads. However, there are more effective marketing methods to attract more prospects and build a rich funnel pack of qualified leads, such as:

    Referrals from current customers.

    Connecting with salespeople from related industries.

    Web-based advertising, such as newsletters and blogging.

  2. Gives short and value-focused demos :

    A demo demonstrates the product's effectiveness to a potential customer. A successful software demo should highlight its features, have a clear and concise narration that is well-paced and have a call to action regarding the next course of action with the product. Although video demos are a fantastic method to convey much information to potential clients, only some have the entire day to spend on your page. It is advisable to limit your demo to 15 to 20 minutes. 

  3. Optimize email campaigns:

    Using the right email marketing tools, the sales team can optimize the emails by creating marketing content that is pertinent and highly effective. Make the email easy to scan and use catchy subject lines. Ensure the tone is tailored while establishing the appropriate triggers based on the potential customers' actions.

  4. Social media marketing:

    Using social media for SaaS is a potent approach to expanding the business. It assists the sales team in establishing relationships, building communities, and promoting several SaaS companies globally for free. Additionally, it aids in bringing organic traffic to the website, which ultimately makes it simpler to turn that traffic into purchases.

  5. Invest in PPC marketing

    With PPC digital marketing, the best aspect is that the sales team gets user-specific about who you're putting your SaaS products on beforehand, which helps to develop excellent tracking stats. Also, when your marketing channels reach a target audience, the sales team need not exert much effort to win over that potential client, making managing customer retention easier. Through this process, SaaS revenue and sales growth are increased.

     

  6. Content marketing strategy

    Many SaaS marketers have started using content as a crucial component of their SaaS sales and marketing strategies due to the effectiveness of content marketing. Running a blog can assist marketing teams in becoming recognized and helps the sales team to generate quality leads and potential clients.

  7. Search engine optimization (SEO)

    By utilizing on-page SEO strategies, you may raise your website's search rankings and ensure that users who conduct searches relating to your company can find it. Additionally, SEO can create high-quality backlinks to your website and increase referral traffic which ultimately helps the sales team with lead generation.

  8. Offer annual plans

    The annual prepaid model generates more revenue than monthly plans, easing cash flow. Additionally, sales reps can be certain that each customer who enrolls in the yearly plan will pay for at least one year. Doing this lowers churn while attracting high-quality clients with greater purchasing power.

 


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PRASHANTHI KOLLURU
Founder & CEO

Experienced Founder with a demonstrated history of working in the marketing and advertising industry. Steered her way successfully through SaaS product development and marketing. Author - "Are You The Next CEO?" - A book for an aspiring entrepreneur. Lays out detailed steps to be taken to become an entrepreneur and how to become successful. Comes with a rare skillset of understanding technology and the target markets. Clearly defines the target audience through comprehensive analysis of psychographics and demographics of the target market. Works with an "end objective" in mind. Made significant contribution in designing marketing strategies for SaaS products and e-commerce platforms. Forte lies in understanding the SaaS products, proposing B2B Marketing strategies, and market positioning of SaaS products. Have worked with Multinational companies and successfully positioned them in the market.

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