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Organisations are redefining their childcare strategy, with flexibility and empathy in the forefront.
Organisations are redefining their childcare strategy, with flexibility and empathy in the forefront.

October 14, 2022

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The pandemic broke through mindset barriers that prevented remote work in the past, it disrupted the importance of the physical dimension of work, leading to a shift in where work takes place from. Keeping ln line with hybrid return to work, organisations are focussing on building flexible workplaces and are redefining processes and people practices that can support their organizations’ current and future business needs.

Due consideration is being given to employees’ evolving expectations around flexibility, well- being and supporting family, as per the findings from our recent pulse survey on childcare benefits. The survey saw participation from 55 organisations. Key highlights of the survey include:

  • Organisations making strategic investment in childcare. As per our survey results, 78% companies have relaunched childcare benefit with the remaining indicating plans to launch in Q4 or latest by Q1 of 2023. 40% surveyed organisations reported working parents comprise more than 40% of their workforce and hence understanding parents needs and career goals is an important engagement and retention strategy.
Current Childcare Benefit Plan
  • Better work life integration with near home daycare access- 70% of our surveyed organisations reported extending a pan city / pan India network of affordable and premium centres to provide for greater flexibility aligned with their hybrid work plans. Traditionally, organisations supported parents with day-cares options near office or onsite only to stay compliant.
  • Organizations stay true to their commitment and fund the benefit. 93% companies reported funding the childcare benefit in full or part. Amongst organizations which fund the benefit in part, fixed funding amounts range from 7k to 10k per month, per child.Funding Support for Childcare Benefit

     

  • Virtual care and nanny care see a decline - Childcare centered perks which were added during the pandemic to support working parents see a significant decline. Virtual care which included online camps, preschool classes and tutoring services is down to 20% as compared to our last survey which had seen approx. 60% organizations extending and funding virtual care. There is a clear shift to focus mainly on providing daycare benefit now.
  • Shift to gender agnostic and Inclusive benefit - 70% survey companies are extending the benefit to men and women employees, vis a vis last survey where 50% companies extending this benefit to both parents. Single parents & same sex parents see an inclusion as well now.Childcare Benefit Eligibility

    In conclusion, surveyed organisations reported taking a multipronged approach to transition different talent pools back to work. Empathy and flexibility continue to be at the centre of the employee value proposition for driving return to work and childcare benefit positioned as key enabler for an easy transition to offices for parents.


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